According to the Travel and Tourism Competitive Index (TTCI), Switzerland has the most competitive travel and tourism sector in the world. In 2011, the Swiss travel and tourism industry contributed 2.5% to the national GDP and directly accounted for 4.5% of the country’s total employment. During the review period (2007–2011), the total number of trips undertaken by residents, both domestic and outbound, decreased, registering a CAGR of -1.24%. This decrease was primarily attributable to the economic downturn, a high unemployment rate and curtailed spending by residents. Switzerland is the 16th most visited country in Europe and, according to World Tourism Organization (UNWTO) data, ranked eighth in the region for international tourism receipts in 2011.
ScopeThis report provides an extensive analysis related to the impact of the travel and tourism industry on the Swiss economy:
- It details historical values for the Swiss travel and tourism industry for 2007–2011, along with forecast figures for 2012–2016
- It provides analysis of the overall travel and tourism industry, as well as individual market/category values for both the 2007–2011 review period and the 2012–2016 forecast period
- The report makes a detailed analysis and projection of tourist spending patterns in Switzerland
- The report provides employment and salary trends for various markets/categories of the travel and tourism industry
Buy your copy of this report @ http://www.reportsnreports.com/reports/183973-travel-and-tourism-in-switzerland-key-trends-and-opportunities-to-2016.html
Report Details:Published:
July 2012No. of Pages:
434 Price: Single User License:
US$1950 Corporate User License:
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Reasons To Buy
- Take strategic business decisions using historic and forecast market data related to the Swiss travel and tourism industry
- Understand the demand side dynamics within the Swiss travel and tourism industry, along with key market trends and growth opportunities
- Identify the spending patterns of domestic, inbound and outbound tourists by individual markets/categories
- Analyze key employment and compensation data related to the travel and tourism industry in Switzerland
Key Highlights
- According to the Travel and Tourism Competitive Index (TTCI), Switzerland has the most competitive travel and tourism sector in the world.
- In 2011, the Swiss travel and tourism industry contributed 2.5% to national GDP and directly accounted for 4.5% of the country’s total employment.
- Switzerland is the 16th most visited country in Europe and, according to World Tourism Organization (UNWTO) data, ranked eighth in the region for international tourism receipts in 2011.
- The increasing strength of the Swiss franc, which has gained 24% against the euro since 2009, caused a decline in sales for Swiss retailers and hoteliers.
- Switzerland Tourism branded 2012 as the ‘Year of Water’ to celebrate the country’s popular lakes, rivers and glaciers. The government is focusing on key source markets such as India, China, Brazil and Gulf countries for marketing campaigns in 2012 as European tourists may not spend as much due to the euro crisis.
Table of Contents1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
2 Executive Summary
3 Tourism SWOT
3.1 Overview of the Tourism Industry in Switzerland
3.2 Strengths of Switzerland Travel and Tourism Industry
3.3 Weaknesses of Switzerland Travel and Tourism Industry
3.4 Opportunities for Switzerland Travel and Tourism Industry
3.5 Threats to Switzerland Travel and Tourism Industry
4 Tourism Demand Factors
4.1 Typical Annual Employee Holiday Entitlement by Type
4.2 Total Population by Age
4.3 Male Population by Age
4.4 Female Population By Age
4.5 Number of Households
4.6 Mean Household Income
4.7 Number of Trips by Season
4.8 Number of Trips by Residents
4.9 Average Length of Tourism Trips
5 Tourism Flows
5.1 Analysis of Tourism Flows
5.2 Total Domestic Trips
5.3 Domestic Trips by Region
5.4 Domestic Trips by Purpose of Visit
5.4.1 Number of business trips by domestic tourists
5.4.2 Number of leisure trips by domestic tourists
5.4.3 Number of other personal trips by domestic tourists
5.5 Number of Overnight Stays on Domestic Trips
5.6 Total International Arrivals
5.7 Number of International Arrivals by Region of Origin
5.7.1 International arrivals by country of origin – Africa
5.7.2 International arrivals by country of origin – Asia-Pacific
5.7.3 International arrivals by country of origin – Europe
5.7.4 International arrivals by country of origin – Middle East
5.7.5 International arrivals by country of origin – North America
5.7.6 International arrivals by country of origin – South and Central America
5.8 International Arrivals by Purpose of Visit
5.8.1 Inbound business tourist volume trend
5.8.2 Inbound leisure tourist volume trend
5.8.3 Inbound other tourist volume trend
5.9 Total International Departures
5.1 Number of International Departures by Destination
5.10.1 International departures to Europe
5.11 International Departures by Purpose of Visit
5.11.1 Outbound business tourist volume trend
5.11.2 Outbound leisure tourist volume trend
5.11.3 Outbound other tourist volume trend
5.12 Number of Overnight Stays on International Trips
6 Tourist Spending Pattern Analysis
6.1 Tourism Expenditure Factors
6.1.1 Average national tourism expenditure per day for domestic trips
6.1.2 Average national tourism expenditure per day for international trip
6.1.3 Percentage of total resident income spent on tourism
6.1.4 Total national tourism expenditure by tourist destination
6.1.5 Total national tourism expenditure by category
6.1.6 Average expenditure per domestic tourist by category
6.1.7 Average expenditure per international tourist by category
6.1.8 Average overseas expenditure per resident by category
6.2 Spending Pattern of Domestic Tourists
6.2.1 Spending pattern of domestic tourists by category
6.2.2 Spending pattern of domestic tourists on accommodation
6.2.3 Spending pattern of domestic tourists on sightseeing and entertainment
6.2.4 Spending pattern of domestic tourists on foodservice
6.2.5 Spending pattern of domestic tourists on retail
6.2.6 Spending pattern of domestic tourists on transportation
6.2.7 Spending pattern of domestic tourists on travel intermediation
6.2.8 Spending pattern of domestic tourists on other categories
6.3 Spending Pattern of Inbound Tourists
6.3.1 Total spending of inbound tourists
6.3.2 Spending pattern of inbound tourists by category
6.3.3 Spending pattern of inbound tourists on accommodation
6.3.4 Spending pattern of inbound tourists on sightseeing and entertainment
6.3.5 Spending pattern of inbound tourists on foodservice
6.3.6 Spending pattern of inbound tourists on retail
6.3.7 Spending pattern of inbound tourists on transportation
6.3.8 Spending pattern of inbound tourists on travel intermediation
6.3.9 Spending pattern of inbound tourists on other categories
6.4 Spending Pattern of Outbound Tourists
6.4.1 Total spending of outbound tourists
6.4.2 Spending pattern of outbound tourists by category
6.4.3 Spending pattern of outbound tourists on accommodation
6.4.4 Spending pattern of outbound tourists on sightseeing and entertainment
6.4.5 Spending pattern of outbound tourists on foodservice
6.4.6 Spending pattern of outbound tourists on retail
6.4.7 Spending pattern of outbound tourists on transportation
6.4.8 Spending pattern of outbound tourists on travel intermediation
6.4.9 Spending pattern of outbound tourists on others
6.5 Outbound Tourist Expenditure by Location Provider
6.5.1 Outbound tourist expenditure by domestic providers
6.5.2 Outbound tourist expenditure by international providers
6.6 Tourism Balance of Payments
