Arguably, the cellular communications marketplace has reached a point of saturation in terms of customer acquisition. Network operators are increasingly reliant upon cannibalizing customers from each other and growing revenue from non-voice communications.
There are many other potential areas for driving revenue growth and improved profitability including:
No. of Pages:201
Price : Single User License - US$1995
This research evaluates opportunities for network operators to grow revenue from new sources including mobile Value Added Services (VAS) applications. The report analyzes many other revenue potential areas including subscriber data management, working with third party sources such as mobile marketing and mobile commerce companies, improving margins through better network management such as Self Organizing Networks (SON), and more.
Target Audience:
EXECUTIVE SUMMARY
INTRODUCTION
MOBILE PAYMENT AND ITS POTENTIALS FOR OPERATORS TO MAKE PROFIT
MOBILE COMMERCE AND ITS PROFIT FOR OPERATORS
MOBILE NETWORK MANAGEMENT: WAYS TO INCREASE PROFITS
MOBILE MARKETING AND ADVERTISING
PRIVACY AND SECURITY OF M-BANKING AND HOW TO INCREASE PROFITS THROUGH NFC PAYMENTS AND NFC MARKETING
DATA MINING AND MANAGEMENT IN TELECOMMUNICATIONS
NEW VALUE ADDED SERVICES APPLICATION FOR THE 4G AND LTE ERA
GOVERNMENTS AND MAKE PROFITS
THE CURRENT CHALLENGES FACING THE TELECOMMUNICATION INDUSTRY AND THE IMPACT OF MOBILE VALUE ADDED SERVICES ON THE MARKET LTE BENEFITS FOR THE MOBILE OPERATORS
SELF ORGANIZING NETWORKS
There are many other potential areas for driving revenue growth and improved profitability including:
- Subscriber data mining and management
- Leveraging presence and location determination
- Value-added Service (VAS) applications and content
- Working with third party application and content providers
- Mobile advertising, commerce, stored value and subsidized services
- Expanding the scope of Machine-to-Machine (M2M) communications
- Leveraging network improvements such as Self Organizing Networks (SON)
- Provide Free-to-End-user (FTEU) applications and services paid by third parties
Network Operator Monetization Strategies Market
Published: February 2012No. of Pages:201
Price : Single User License - US$1995
This research evaluates opportunities for network operators to grow revenue from new sources including mobile Value Added Services (VAS) applications. The report analyzes many other revenue potential areas including subscriber data management, working with third party sources such as mobile marketing and mobile commerce companies, improving margins through better network management such as Self Organizing Networks (SON), and more.
Target Audience:
- Mobile network operators
- OSS/BSS solution providers
- Software and application developers
- Content and applications Aggregators
- Mobile marketing and advertising companies
- Telecommunications infrastructure Providers
EXECUTIVE SUMMARY
INTRODUCTION
MOBILE PAYMENT AND ITS POTENTIALS FOR OPERATORS TO MAKE PROFIT
MOBILE COMMERCE AND ITS PROFIT FOR OPERATORS
MOBILE NETWORK MANAGEMENT: WAYS TO INCREASE PROFITS
MOBILE MARKETING AND ADVERTISING
PRIVACY AND SECURITY OF M-BANKING AND HOW TO INCREASE PROFITS THROUGH NFC PAYMENTS AND NFC MARKETING
DATA MINING AND MANAGEMENT IN TELECOMMUNICATIONS
NEW VALUE ADDED SERVICES APPLICATION FOR THE 4G AND LTE ERA
GOVERNMENTS AND MAKE PROFITS
THE CURRENT CHALLENGES FACING THE TELECOMMUNICATION INDUSTRY AND THE IMPACT OF MOBILE VALUE ADDED SERVICES ON THE MARKET LTE BENEFITS FOR THE MOBILE OPERATORS
SELF ORGANIZING NETWORKS
