Platform as a Service (PaaS) Market - By Solutions, Application, Implementation Models, End Users, Industry and Geographies

Most of the companies worldwide are looking at standardizing their operations through cloud computing. In the cloud computing arena PaaS (Platform as a Service) has made its mark in recent years with a subsequent growth. PaaS in cloud computing provides a computing platform and a solution stack, which allows consumers to create software using tools and libraries from the provider. This concept of PaaS is extremely complex to adapt, as establishing a standardized PaaS platform from the scratch is very obscure for organizations. This limitation of cloud portability can now be bypassed through Enterprise PaaS , as it automates customized platform stacks; thereby meeting various application requirements, by working on an on-demand basis.

Considering the expected growth of PaaS users from 3% in the year 2012 to 43% in the year 2015; various companies have ventured into this space. Owing to the foresighted growth potential, PaaS is set to make a mark in the industry and impact the future of the enterprise software market. The PaaS Market research report analyzes the importance of PaaS in the cloud computing industry, its scalability to grow in future, drivers, restraints and challenges in this market. The report also focuses on global trends, evolving platforms and the adoption benefits.

This research report categorizes the global market for PaaS by forecasting the revenues and analyzing the trends in each of the following sub-markets:

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Based on solutions PaaS market is segmented into four categories.

• Business application platforms
• Raw compute Platforms
• Social application platforms
• Web application platforms

Based on the Implementation models PaaS market is segmented into three categories.

• Public cloud
• Private cloud
• Hybrid cloud

Based on the Usage the PaaS market is divided in to five categories.

• Application Development and Maintenance (ADM) PaaS
• Business Process Management (BPM) PaaS
• Application PaaS
• Integration PaaS
• Other PaaS

Based on the End Users the PaaS market is segmented into two categories.

• Enterprise
• Small and Medium size Business

Based on the Geographies the PaaS market is segmented into five categories.

• North America
• Europe
• Asia Pacific
• Middle East Asia
• Latin America

Based on the Industry application the PaaS market is segmented into ten categories.

• Banking & Financial Sector (BFSI)
• Consumer Goods & Retail
• Education
• Gaming
• Healthcare
• Logistics & Transportation
• Public Sector & Government
• Telecommunications & IT
• Travel & Hospitality
• Others

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Global Pharmaceutical Industry Research Report to 2014 - Market Trends, Marketing Spend and Sales Strategies

ICD Research’s industry survey reveals that, overall, the marketing budgets of global pharmaceutical industry suppliers’ are expected to increase by 8% in 2013, while the increase in budgets was 6% in 2012, 7.7% in 2011, and 3.9% in 2010. As the average marketing budget among respondents is projected at US$2.6 million2, the average budget increase among respondents is expected to be US$208,000. Survey results show that 75% of respondents expect at least some increase in their marketing budget, while 13% of respondents project ‘no change’ in their marketing budget. Factors such as new product launches, a rise in R&D expenditure, business expansion to new markets, and to build brand awareness are some of the major reasons for this expected increase.

A comparison of global marketing budgets by operating region shows that global pharmaceutical industry supplier respondents from companies in Asia-Pacific have the highest average budget, of US$6.5 million, in 2013. They are followed by respondents from companies that primarily operate in North America, with an average budget of US$3.4 million, and respondents from companies that primarily operate in Europe, with an average budget of US$700,000. Finally, respondents from companies that primarily operate in the Rest of the World region expect the lowest average marketing budget of US$300,000.

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A comparison of global marketing budgets by company turnover shows that, in 2013, pharmaceutical industry supplier respondents from large companies have an average marketing budget of US$11.4 million available to them. Respondents from medium-sized companies have an average marketing budget of US$1.2 million, whereas respondents from small companies have an average marketing budget of US$400,000 in 2013.

While 97% of respondents from small companies have marketing budgets of less than US$250,000, 25% and 27% of respondents from medium-sized and large companies, respectively, have marketing budgets between US$250,000–US$1 million to spend in 2013.

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