Packaged food in India saw its growth rate rise in 2010 compared with the previous year. With the economy making a recovery and consumers returning to previous patterns of expenditure, they were spending more readily on products in packaged food. Manufacturers also encouraged this by introducing many new products in the second half of 2009 and during 2010. Several manufacturers also ventured into new areas within packaged food as growth picked up. Discover the latest market trends and uncover sources of future market growth for the Packaged Food industry in India with research from Euromonitor's team of in-country analysts.
Many manufacturers introduced products positioned on the health and wellness platform in 2009. With consumers becoming increasingly health conscious there was increasing interest in products that were healthier than existing offerings. Advertising and marketing also highlighted the health benefits of new products. Across the different categories of packaged food, domestic and multinational players were increasingly looking at this niche and making efforts to develop it in India.
Domestic and multinational companies drive growth
The competitive environment in India is dominated by multinational and domestic companies, along with government cooperatives. Some of the leading players in packaged food in India are Hindustan Unilever, Gujarat Co-operative Milk Marketing Federation, Nestlé India Ltd, Frito-Lay India, GlaxoSmithKline Consumer Healthcare Ltd, Britannia Industries Ltd, MTR Foods and Karnataka Cooperative Milk Producers Federation Ltd. Thus, with the Indian market poised to see strong growth in future, domestic players, multinational players and cooperatives are looking to expand their product portfolios and increase their shares.
Price: US$ 6500
While consumer spending did see a decline due to the economic recession and consumers were cutting back on spending on products considered luxuries such as packaged food, with the Indian economy in recovery, consumers will once again start using these products more extensively. Packaged food’s key selling point remains the convenience provided to consumers. With the range of packaged food products available in India likely to become wider and awareness of such products expected to increase over the forecast period, it is expected that packaged food will continue to witness healthy growth in the future.
The Packaged Food in India market research report includes:
Our market research reports answer questions such as:
Why buy this report?
Many manufacturers introduced products positioned on the health and wellness platform in 2009. With consumers becoming increasingly health conscious there was increasing interest in products that were healthier than existing offerings. Advertising and marketing also highlighted the health benefits of new products. Across the different categories of packaged food, domestic and multinational players were increasingly looking at this niche and making efforts to develop it in India.
Domestic and multinational companies drive growth
The competitive environment in India is dominated by multinational and domestic companies, along with government cooperatives. Some of the leading players in packaged food in India are Hindustan Unilever, Gujarat Co-operative Milk Marketing Federation, Nestlé India Ltd, Frito-Lay India, GlaxoSmithKline Consumer Healthcare Ltd, Britannia Industries Ltd, MTR Foods and Karnataka Cooperative Milk Producers Federation Ltd. Thus, with the Indian market poised to see strong growth in future, domestic players, multinational players and cooperatives are looking to expand their product portfolios and increase their shares.
India Packaged Food Industry
Published: March 2012Price: US$ 6500
While consumer spending did see a decline due to the economic recession and consumers were cutting back on spending on products considered luxuries such as packaged food, with the Indian economy in recovery, consumers will once again start using these products more extensively. Packaged food’s key selling point remains the convenience provided to consumers. With the range of packaged food products available in India likely to become wider and awareness of such products expected to increase over the forecast period, it is expected that packaged food will continue to witness healthy growth in the future.
The Packaged Food in India market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Packaged Food in India?
- What are the major brands in India?
- As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
- How is private label performing in the wake of retail consolidation and the global economic hangover?
- Do consumers want value for money or added value?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
