Apparel in Turkey Research Report

With the end of the recession by the second half of 2010, Turkish apparel began to recover its losses by registering positive growth throughout all categories. Increasing consumer confidence as a result of perceived improvements of macro-economic indicators encouraged Turkish consumers to increase their spending on apparel, especially branded products available through apparel specialist retailers.

The increasing number of shopping centres as part of the spatial restructuring of large Turkish cities shifted the focus of urban lifestyles toward shopping centres as sites of consumption and leisure. Turkish consumers prefer proper brands that they see in these shopping centres, instead of the poorly branded alternatives, ‘non-branded’ products available in the bazaars and small independent retailers. As Turkish consumers become more attentive to branded apparel, the channels that offer such brands gain prominence. Both domestic and international retailers adopt a new kind of strategy of opening new outlets in almost every new shopping centre to increase sales and acquire a sound share. Internet retailing also benefits from this shift as new ‘private shopping’ sites emerge and quickly gain popularity among Turkish consumers as they offer well-known domestic and international brands at frequent discounts. 

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Report Details:

Published: November 2012
No. of Pages: 101
Price:US$1900

Turkish apparel is expected to record positive volume growth over the forecast period, yet this will not translate into value growth because of the declining unit prices. Even though Turkish consumers may trade up, preferring branded apparel over non-branded alternatives, the weight of non-branded apparel will still remain significant to exert downward pressure on prices.

Product coverage: Clothing, Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Apparel market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop. 

Clothing and footwear retail market in Poland 2012

Clothing and footwear retail market in Poland 2012, Market analysis and development forecasts for 2012-2014 surveys the overall market and provides all-inclusive coverage of major segments such as children’s wear, luxury items and lingerie. This sixth edition of PMR’s report offers analysis of trends and other factors driving growth, and forecasts market direction for the next two years.
This document includes information on market size, value and structure, with focus on the major retail chains and core distribution channels. It provides detailed corporate profiles made up of financial data, current number of outlets and strategic plans moving forward, along with size rankings by market segment. Input from representatives of these companies is presented via the results of a special survey conducted to gain a view of the market from professionals at work in the industry.
Direct details on consumer purchasing preferences are furnished by findings of a survey of Polish consumers that covers shopping habits, favourite stores and most sought after brands of clothing and footwear.
The report presents an overview of macroeconomic conditions in Poland and explores how recent events have affected the market, altered consumer habits and induced retailers to revise their strategic planning in an effort to increase revenue and continue to expand their market shares. Extensive trend analysis reveals the strongest market drivers and provides readers with a blueprint of the direction it will take in the years to come. Detailed forecasts project future market values for each of the main segments, progress of the various distribution channels and analysis of the effects of the Polish economy on market growth in the months ahead.
Clothing and footwear retail market in Poland 2012, Market analysis and development forecasts for 2012-2014 is a must-read document for retailers, manufacturers, investors and businesses seeking to enter the Polish marketplace.

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Report Details:
Published: July 2012
No. of Pages: 175
Price: Single User License :US$2520            Corporate User License:US$5040
 


Table Of contents
I. Methodology p. 11
II. Executive summary p. 15
III. General overview of Polish economy p. 23
IV. Consumer behaviour and preferences p. 37
V. Market value p. 45
VI. Leading players p. 49
VII. Overview of the clothing and footwear market p. 53
VIII. Distribution channels p. 59
IX. Segmentation of the footwear and clothing markets p. 105
X. Expansion of shopping centres p. 117
XI. Findings of a survey among enterprises on the clothing and footwear market in Poland p. 125
XII. Overview of clothing and footwear retailers in Poland p. 135
XIII. Profiles of leading players p. 147
XIV. List of graphs p. 165
XV. List of tables p. 171
XVI. About PMR p. 173
XVII. Contact PMR p. 174


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