MarketsandMarkets Published Global Baby Food Market (2009–2014)

The global baby food market is witnessing rapid growth due to the increasing number of working women, and the increasing parental concerns about nutrition. Professionally-made food designed to meet the nutrition requirements of babies also address the problems of paucity of time for preparing baby food at home, as well as non-lactation problems, which may lead to under-nutrition for the baby. Packed and bottled baby food is also considered as a supplement to mother’s feeding. The market is growing at a fast pace in developing economies such as China, Vietnam, and India; while the U.S. and Europe markets account for a major share in terms of total revenue generated.

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The global market for baby food generated $25 billion in 2008 and is expected to grow at a double digit CAGR in the next few years. A detailed study and analysis of this market will not only define it comprehensively along with market statistics, but will also inform the respective stakeholders about the market drivers and trends. Major players in this market are targeting populous and emerging economies like China and India since the markets in U.S. and Europe have little growth opportunity because of low birth rates and static market conditions. This report analyses the global baby food market and its sub-segments to help stakeholders take strategic decisions based on the upcoming trends and opportunities that this report identifies in the baby food market.

Existing studies and third-party market reports do not provide a comprehensive understanding and classification of the recent developments in the baby food market, such as analysis considering the age group of babies and the nutrient value of baby food. This report breaks the market into smaller product segments which none of the other third-party reports have done so far.

Scope of the report

This report highlights the basic structure of the baby food market and its various sub-segments based on products, ingredients, and health benefits. These individual markets are further broken down into their respective sub-segments. The products segment for example covers the markets for bottled baby food, baby cereals, baby snacks, baby soups, and frozen baby food.

The report will size all the submarkets and will also give a detailed geographic split among the four major markets of U.S., Europe, Asia, and Rest of the World (ROW). We will provide market trends and forecasts supported by the drivers and inhibitors for each sub-segment. More than 100 market tables and 30 company profiles will provide a deeper insight into the market and the competitive landscape as well. The market tables will also be categorized as per geographic region, ingredients, health benefits, and products.

In addition to the market size, data trends, and forecasts, the report will also highlight key opportunity areas for the relevant stakeholders. We will analyze new product launches in the baby food market and submarkets and profile key market developments of the top 30 companies in this market and its sub-segments while drawing a competitive landscape.

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5. 15 pages of high level analysis identifying opportunities, best practices, entry strategies, benchmarking strategies, market positioning, product positioning, and competitive positioning.

Key questions answered

1. Which are the high-growth segments and how is the market segmented in terms of applications, products, services, ingredients, technologies, stakeholders?
2. What are market estimates and forecasts; which markets are doing well and which are not?
3. Where are the gaps and opportunities; what factors are driving market growth?
4. Which are the key playing fields and winning-edge imperatives?
5. What is the competitive landscape; who are the main players in each segment; what are their strategic directives, operational strengths, key selling products, and product pipelines? Who is doing what?

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