This report provides industry participants with essential guidance on trends including menu pricing and discounting; coffee commodity pricing trends; promotional activity & strategy; flavor innovation; coffee and tea foodservice health trends; and retail coffee and tea brands used in foodservice.
Coffee and tea remains a key foodservice industry growth driver, buoyed by aggressive menu innovation and platform expansion, a strong foothold in the breakfast daypart, consumer lifestyle needs, and some of the lowest price points in an industry battling a down economy.
This report will help industry participants:
No. of Pages: 180
Price: Single User License: US$3995 Corporate User License: US$7990
Report Methodology
The information contained in this report was obtained from primary and secondary research. Primary research entailed consultations with beverage market sources, on-site examination of retail venues, and fielding a proprietary Packaged Facts online consumer survey focusing on beverage product shopper insights. Menu item data is provided in part by Datassential, a leading foodservice research company. We highlight content from its MenuTrends product, which has the widest coverage of restaurants on the market. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant consumer business and trade publications; company reports including annual reports, press releases, and investor conference calls; company profiles in trade and consumer publications; government reports; and other food and beverage market reports by Packaged Facts.
Our consumer analysis draws primarily on two data sources. The first is national consumer survey data from Experian Simmons in its Summer 2011 National Consumer Study, as well as previous-year Experian Simmons surveys. The discussion of consumer patterns also draws on proprietary Packaged Facts online consumer surveys, including a May/June 2011 survey based on 2,000 U.S. adults (including 1,539 coffee drinkers and 1,453 tea drinkers) who in aggregate are census representative on the primary demographic measure of age, gender, geographic region, race/ethnicity, and presence of children in the household.
Coffee and tea remains a key foodservice industry growth driver, buoyed by aggressive menu innovation and platform expansion, a strong foothold in the breakfast daypart, consumer lifestyle needs, and some of the lowest price points in an industry battling a down economy.
This report will help industry participants:
- Stay on trend, with menu analysis that includes trending of coffee & tea varieties, flavors and types by restaurant segment.
- Learn from innovation and category leaders via coffee and tea foodservice innovator case studies on the following brands: Argo Tea, Café Luxxe, Camille's Sidewalk Café, Caribou, Coffee Bean & Tea Leaf, Dunkin' Donuts, Intelligensia Coffee & Tea, Java Dave's, La Madeleine, Peet's, Starbucks, Tea Station, Tim Hortons and Tully's. Coverage also includes major QSR brands, such as McDonald's, Burger King and Wendy's.
- Gauge coffee-centric restaurants' brand performance against their strategy decisions via trending of guest traffic, same-store sales, and guest check averages among leading brands.
- Keep ahead of consumer coffee and tea foodservice drinking trends, with analysis by flavor and type of coffee and tea, daypart usage, and penetration by segment.
- Get direction on industry revenue growth, with a foodservice market size and forecast for coffee and tea, including context for selected foodservice segments (including convenience stores, snack and beverage concepts, and fast food/QSR restaurants).
U.S. Coffee and Tea Foodservice Market Trends
Published: February 2012No. of Pages: 180
Price: Single User License: US$3995 Corporate User License: US$7990
The information contained in this report was obtained from primary and secondary research. Primary research entailed consultations with beverage market sources, on-site examination of retail venues, and fielding a proprietary Packaged Facts online consumer survey focusing on beverage product shopper insights. Menu item data is provided in part by Datassential, a leading foodservice research company. We highlight content from its MenuTrends product, which has the widest coverage of restaurants on the market. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant consumer business and trade publications; company reports including annual reports, press releases, and investor conference calls; company profiles in trade and consumer publications; government reports; and other food and beverage market reports by Packaged Facts.
Our consumer analysis draws primarily on two data sources. The first is national consumer survey data from Experian Simmons in its Summer 2011 National Consumer Study, as well as previous-year Experian Simmons surveys. The discussion of consumer patterns also draws on proprietary Packaged Facts online consumer surveys, including a May/June 2011 survey based on 2,000 U.S. adults (including 1,539 coffee drinkers and 1,453 tea drinkers) who in aggregate are census representative on the primary demographic measure of age, gender, geographic region, race/ethnicity, and presence of children in the household.
