Look Towards A New Future

May 22, 2012

Consumer Health industry in Colombia

Growth in consumer health remained strong in 2011, just slightly higher than the growth rate seen in 2010. Growth was fuelled by bad weather, but also by the continued growth of the economy and disposable incomes in general. However, contraband sales continued to limit growth. The regulatory agency INVIMA reacted with more inspections of retail outlets and greater communication about which products are not authorised to be sold in Colombia.

Bad weather boosts demand
Global warming and the climate phenomena El Niño and La Niña deteriorated the health of the population. The development of a viral flu accompanied by gastrointestinal complaints repeatedly affected much of the population, increasing their consumption of analgesics, cough, cold and allergy (hay fever) remedies and digestive remedies.

GlaxoSmithKline de Colombia maintains the lead in consumer health
GlaxoSmithKline de Colombia remained the leading company in consumer health in 2011. The brand Dolex achieved the leading position through strong advertising, and its success was also due to having different presentations adapted to different buyers’ financial capacity. Tecnoquímicas remained in second position, but saw strong growth in 2011 as a result of strategies developed specifically to take share from the brands Dolex and Advil. Its strategy was to develop packaging with similar characteristics, with mass media advertising and cheaper prices.

Healthfood shops see an increase in share
Parapharmacies/drugstores is losing share to the growing number of healthfood shops and larger drug shelves in supermarkets. Distribution channels compete with strategies such as customer loyalty through the web, and exclusive benefits for members in stores. Locatel opened 11 new stores in the country, and Farmatodo was one of the most active companies in the network, with 32,000 followers on Twitter.

Buy your copy of report @  

Report Details :
Published: May 2012
 Price: Single User License:US $ 2400   


The Consumer Health in Colombia market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth 
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Consumer Health in Colombia?
  • What are the major brands in Colombia?
  • What are the main trends in OTC Healthcare?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions