Look Towards A New Future

May 8, 2012

Global Enterprise Content Management Market

The enterprise content management (ECM) market is witnessing continued upward growth, with gradually increasing market revenue anticipated in the current year and over the next few years. Frost & Sullivan defines an ECM as a large-scale, multi-functional, cross-platform content management system (CMS), designed to address the complex content management needs of enterprise-level organizations. Today’s ECM solutions are structural platforms meant to enable and deliver content efficiencies on a wide scale and with the express intent of energizing digital content assets throughout their life cycles. An ECM platform helps companies create a uniform communications layer or a reference architecture layer designed to facilitate cross-platform interoperability, data sharing, and anytime, anywhere secure access to critical company information and content. Many ECM solutions allow for real-time collaboration, massive customization, and content management schemes that empower knowledge workers on a global scale.
This study is Frost & Sullivan's third analysis of the ECM market in the last four years. In this dynamic market characterized as competitive, competent, and innovative, ECM vendors have found their message, a compelling ECM value proposition, and an expanding addressable market. Frost & Sullivan expects that recent technology developments, overall digital media trends, and an increasingly diverse set of capabilities bode well for the CMS marketplace. A broadening marketplace, increasing demand for the efficiencies of digitization and performance accountability, increasing global uptake, and a focus on providing the functionality that customers demand bodes particularly well for the ECM market.

In this study, Frost & Sullivan discusses the evolving definition of an ECM solution, the widening customer base, and the vibrant vendor landscape. We dive deep into why companies should consider and acquire ECM solutions as opposed to less-robust content management systems and provide real-world examples of how deployed ECM solutions are helping enable enterprises to optimally manage their content, user accounts, and processes, consequently gaining a competitive market advantage. This study includes an analysis of market growth drivers and restraints, larger digital media, CMS trends and their  anticipated effect on the ECM marketplace, as well as individual market vertical revenue trends.

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Report Details :
Published: April 2012
No. of Pages: 61
 Price: Single User License: US $ 6000

An enterprise content management (ECM) system is a large-scale, multi-functional, crossplatform content management system (CMS), designed to address the content management needs of enterprise-level organizations. ECM solutions have been a popular conceptual product solution for more than ten years. However, the definition of an ECM solution, as deployed, has been elusive and variable from the beginning. Vendors have tended to define ECM solutions by the solutions that they provide (excluding competitors solutions), while clients have defined it perhaps more loosely (allowing for vastly different integration models), and even analysts have defined it inconsistently over time.

In Frost & Sullivan's view, an ECM has always been a managed productivity tool, where an end-to-end content management system could solve many recurrent content management concerns, simply and efficiently. And whereas previous definitions have focused on componentized ECM technologies and capabilities, as well as the synergies that a natively integrated workflow can provide, today, we view ECM products as providing an architectural foundation for making content more accessible, immediate, and dynamically useful for client companies. As the concept and definition of an ECM solution has evolved, it has maintained its focus on core CMS needs, while adapting to changing demands and market forces. There are still many cultural and structural changes occurring in the larger digital content ecosystem that are driving changes within and responding to the core capabilities of ECM systems.

Whereas previously, Frost & Sullivan carefully defined an ECM around three core services, the shape of an ECM solution today can be explicitly variable. An ECM, similar to a digital asset management (DAM) or document management program has to capture, process, and deliver digital content, as needed, across a large organization. By this measure, the primary difference between a DAM and an ECM solution is the size of the possible deployment, where ECM solutions were designed for the largest and most complex deployments. Today, however, we define ECM as being capable of including these same competencies, yet being much more than an expanded CMS system.

Although a core, scalable content management component, and workflow are essential for an ECM solution, add-ons and periphery components vary widely depending on the needs of the organization. Variations can include a selection of web content management or user experience management tools, mobile and multi-device publishing programs, marketing process optimization, digital rights management (DRM), as well as content access and protection tools, content performance analytics tools, and other development tools, which are designed to allow clients and programmers to customize the ECM deployment to their current and developing needs while maintaining core CMS functionality.

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