Look Towards A New Future

Sep 25, 2012

Trends in Credit, Debit and Prepaid Direct Marketing

Advertising is keeping pace with robust growth in the global economy, despite debt fatigue, inflation and money supply in some markets. Global advertising revenue is expected to increase by 5.7% in 2012 and 5.5% in 2013, with growth rates in the US expected to be increase at 4.6% and 3.6%, respectively. Being where customers are and doing what they want are vital to keeping customers happy. Marketers around the globe are satisfying customers by making them part of the solution – from permission marketing (which gives customers more control over the entire marketing relationship) to mobile marketing (which reaches an ever-growing population of mobile consumers) to green marketing (which resonates with a more environmentally-concerned society), marketers are trying to connect in the most meaningful ways and need to keep customer goals and values in line with their marketing efforts going forward.

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Turkey is the fourth-largest credit card-using market in world after the Israel, Hong Kong and France, with 75% credit card usage in the first quarter of 2012. HSBC, the third-largest credit card issuer in the UK, announced double-digit growth rates in 2010 spending across the lucrative Asia-Pacific region, including 82% in the Philippines and 62% in India. Chase claims to be the largest Visa and third-largest MasterCard issuer in the world. JCB, the leading Japanese credit card brand, is issued in 17 countries and accepted in 167 countries.

  • This report provides an overview of the international credit, debit and prepaid card industry
  • It examines the different programs introduced by card issuers in order to attract customers
  • The report shows the trends in customer behavior and the different programs offered by credit card companies in order to match customer needs
  • It tells about the challenges that are present in this industry and the different customer acquisition strategies that are employed in order to compete in the market
Key highlights
  • Advertising is keeping pace with robust growth in the global economy, despite debt fatigue, inflation and money supply in some markets.
  • Visa Inc. is the world’s largest payments company, with more than US$3.3 trillion in payments and cash volume conducted as of April 2011.
  • National network television is still king when it comes to marketing credit cards, with most campaigns focused on branding rather than new products, for which credit card marketers concentrate more heavily on targeted media such as print and online.
  • E-commerce is set to continue to grow worldwide, with 61% of the total world population accessing the Internet on a daily or near-daily basis, and another 20% who access it less frequently.
Reasons to buy
  • Understand the various marketing methods that are employed by issuers
  • Gain insight into the various credit, debit and prepaid card retention strategies adopted by issuers across the globe
  • Understand the challenges faced by card issuers worldwide
  • Gain insight into different customer acquisition strategies 
Report Details:
Published: September 2012
No. of Pages: 102
Price:Single User License:US$3800 Corporate User License:US$7600