Trends in Credit, Debit and Prepaid Direct Marketing

Advertising is keeping pace with robust growth in the global economy, despite debt fatigue, inflation and money supply in some markets. Global advertising revenue is expected to increase by 5.7% in 2012 and 5.5% in 2013, with growth rates in the US expected to be increase at 4.6% and 3.6%, respectively. Being where customers are and doing what they want are vital to keeping customers happy. Marketers around the globe are satisfying customers by making them part of the solution – from permission marketing (which gives customers more control over the entire marketing relationship) to mobile marketing (which reaches an ever-growing population of mobile consumers) to green marketing (which resonates with a more environmentally-concerned society), marketers are trying to connect in the most meaningful ways and need to keep customer goals and values in line with their marketing efforts going forward.

Buy a copy of this report @ http://www.reportsnreports.com/reports/194728-trends-in-credit-debit-and-prepaid-direct-marketing.html

Turkey is the fourth-largest credit card-using market in world after the Israel, Hong Kong and France, with 75% credit card usage in the first quarter of 2012. HSBC, the third-largest credit card issuer in the UK, announced double-digit growth rates in 2010 spending across the lucrative Asia-Pacific region, including 82% in the Philippines and 62% in India. Chase claims to be the largest Visa and third-largest MasterCard issuer in the world. JCB, the leading Japanese credit card brand, is issued in 17 countries and accepted in 167 countries.

Scope

• This report provides an overview of the international credit, debit and prepaid card industry
• It examines the different programs introduced by card issuers in order to attract customers
• The report shows the trends in customer behavior and the different programs offered by credit card companies in order to match customer needs
• It tells about the challenges that are present in this industry and the different customer acquisition strategies that are employed in order to compete in the market

Key highlights

• Advertising is keeping pace with robust growth in the global economy, despite debt fatigue, inflation and money supply in some markets.
• Visa Inc. is the world’s largest payments company, with more than US$3.3 trillion in payments and cash volume conducted as of April 2011.
• National network television is still king when it comes to marketing credit cards, with most campaigns focused on branding rather than new products, for which credit card marketers concentrate more heavily on targeted media such as print and online.
• E-commerce is set to continue to grow worldwide, with 61% of the total world population accessing the Internet on a daily or near-daily basis, and another 20% who access it less frequently.

Reasons to buy

• Understand the various marketing methods that are employed by issuers
• Gain insight into the various credit, debit and prepaid card retention strategies adopted by issuers across the globe
• Understand the challenges faced by card issuers worldwide
• Gain insight into different customer acquisition strategies 

Report Details:
Published: September 2012
No. of Pages: 102
Price:Single User License:US$3800 Corporate User License:US$7600

Consumer Payments in the U.S.: The Latino Market

Latino consumers are a bright spot in an otherwise dreary picture for issuers of credit cards. According to Experian Simmons National Consumer Study (NCS) data, between 2004 and 2011 the total number of American consumers with credit cards dropped 5%, while the number of non-Latinos with credit cards fell 7%. During this same period, however, the number of Latino cardholders increased 23%. Thus, the vibrant growth in the number of Latino cardholders helped arrest what would have been an even more significant decline in the total number of American consumers owning credit cards.

Packaged Facts Consumer Payments in the U.S.: The Latino Market illustrates the importance of Latinos to the debit and prepaid card worlds as well. Between 2004 and 2011 the number of Latinos with debit/ATM cards more than doubled (115%), while the number of non-Latinos with debit/ATM cards increased only 51%. Thus the report demonstrates the increasingly crucial role played by Latinos in all aspects of the consumer payments market.

Get your copy of this report @ http://www.reportsnreports.com/reports/190921-consumer-payments-in-the-us-the-latino-market.html

Report Details:
Published: August 2012
No. of Pages: 124
Price:Single User License:US$3995          Corporate User License:US$7990



Overview of the Report

The report begins with an analysis of the top trends driving the Latino consumer payments market and shows how Latinos have sparked growth within the credit and debit card industries. It continues with an overview of Latino consumer payment patterns that includes analyses of how Latinos pay their bills and pay for purchases. The report continues with a chapter examining trends in Latino consumer spending patterns. The next chapter explores the use of credit cards by Latinos and includes an overview of the demographic characteristics of Latino cardholders by type of credit card as well as a review of the personal financial management attitudes of Latinos with credit cards. The following chapter investigates the use of debit cards and prepaid (not gift) cards by Latinos. The final chapter of the report analyzes the impact of media acculturation on Latino consumer payment practices and highlights regional differences in the Latino consumer payments market.

Scope of the Market

This Packaged Facts report focuses on ownership and use by Latinos of credit cards, debit/ATM cards and prepaid debit (not gift) cards and their payment patterns for bills and purchases.

Methodology

The principal source of primary data is the Winter 2012 Experian Simmons NCS, which was fielded between February 2011 and March 2012. Trend data contained in the report is constructed from the Fall 2004 through Fall 2011 Experian Simmons National Consumer Studies. These studies were fielded during the 12-month period ending in December of each year.

Experian Simmons conducts telephone and booklet-based surveys of a large and random sample of consumers who in aggregate represent a statistically accurate cross-section of the U.S. population. Each Experian Simmons NCS surveyrelease involves a sample of approximately 25,000 respondents.

The report is also based upon data collected from a wide range of industry sources, including company websites, trade publications, business newspapers and magazines, consumer blogs and other releases from public companies.

Consumer Payments in the U.S.: Trends Driving the Credit, Debit, and Prepaid Card Industries

Displacement of cash and checks in combination with the nation's formerly increasing disposable income has long served to grow the market for payment products. As that displacement has slowed and the nation's per capita income has declined, participants in the consumer payments industry can succeed only by growing market share. Organic growth in the U.S. industry is not in the cards for the foreseeable future.

This United States focused research examines the demographic, payment product and channel preference changes driving a profound transformation of the payments industry.

This new report provides historical market size, industry and product revenue forecasts for both traditional and new payment products and channels. It also drills down to product and brand preferences as well as bill payment behaviors and financial attitudes specific to seniors, older and younger Baby Boomers, Generation X and Millennials.

U.S Consumer Payments Trends

Published: February 2012
No. of Pages: 114
Price : Single User License - US$3995



Specific trends addressed both in macro and generational cohort specific terms include responses to debit card fees and debit card loyalty programs cancelled by issuers in the wake of debit interchange caps. Consumers have rejected new debit fees and as they have been deluged with credit card offers, they have quickly switched their product preference from debit to rejuvenated credit cards.

With household incomes declining even as healthcare costs and student loan debt are rising, the overall payments pie is shrinking, prompting payment providers to base profit growth strategies on taking market share from their competitors.

The overall economy will remain stalled until 2013 or 2014, and Millennials as the newest adult generational cohort have brought with them novel payment and channel preferences. This report guides issuers, retailers and marketers in optimizing the potency of each product differentiating feature, mastering new payment and communication channels, and building loyalty programs based on cost sharing with merchants to maintain or grow market share.