With increasingly urban lifestyles and the
increasing sophistication of consumers, the home care category posted a
stronger performance in 2011 than the review period as a whole. Rising incomes
and the increasing number of people with white collar jobs in urban areas in
2011 resulted in consumers moving away from known traditional means of home
care to more modern methods.
Manufacturers continue to leverage the
existing ban on the importation of certain products within home care and the
unfavourable import tariffs for those that are imported, to expand their market
reach. With an unfavourable business environment for imported brands that gives
domestic producers a competitive advantage, manufacturers in the home care
category continue to seek to build share through advertising, road shows and
discounting. Using the import ban in certain categories as a launch pad, local
manufacturers are increasingly extending their ranges, as well as improving the
packaging and quality of their products.
Unilever Nigeria Plc has a long-standing
presence in the Nigerian home care market, with a reputation for quality products that
command significant consumer loyalty. The company has built its leading Omo
brand into a household name the length and breadth of the country. It has also
leveraged its wide and effective distribution network to promote the sales of
its brands, supported by advertising designed to appeal across all segments of
the consuming public.
Product coverage: Air
Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface
Care, Toilet Care.
Data coverage: market
sizes (historic and forecasts), company shares, brand shares and distribution
data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving
change;
* Understand the competitive environment, the market’s
major players and leading brands;
* Use five-year forecasts to assess how the market is
predicted to develop.
Get a copy of this report @ http://www.reportsnreports.com/reports/206265-home-care-in-nigeria.html
Report Details:
Published: November 2012
No. of Pages: 50
Price:US$2400
