Danone, Nestlé and PepsiCo seem to be busy fighting
for market share in packaged foods, and their soft drinks business enjoy
limited resources. TCCC has a focused soft drinks business and it appears to be
stronger in marketing and building its core brands than PepsiCo. The market has
seen boutique style acquisitions continue, as there is a lack of large
candidates in developed markets. Emerging markets such as the Middle East and
Africa continue to offer long-term growth potential.
Most major companies have seen their sales driven by
key emerging markets, such as China, Mexico and Brazil. Nestlé outperformed its
multinational peers thanks to its China Yinlu acquisition.
The Coca-Cola Company (TCCC) leads the overall soft
drinks market and PepsiCo continues to trail behind by a large margin. TCCC's
wider geographical presence and successful push in low-calorie carbonates in
developed markets support its strong global leadership. PepsiCo’s marginal
position in Indonesia represents a weak spot.
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Report Details:
Published: November 2012No. of Pages: 52
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Japanese companies continue to expand globally and are
a strong force in the M&A market. Kirin’s acquisition of Brazil’s Schin may
encourage more Japanese deals in Latin America in the medium term. Suntory has
also made alliances in Indonesia and Vietnam.
The key strategies for the leading manufacturers of
soft drinks are increasing capacity, building up infrastructure, and the
localisation of international brands and products. A major push in core growth
categories is recommended. Carbonates producers are also expanding their ranges
of healthier drinks, such as low-calorie drinks.
Major deals have taken place in both developed and
major emerging markets. A shortage of major targets in developed market has
prompted a “boutique“-style mode of acquisition. Nestlé’s Yinlu acquisition
highlights its localisation strategy.
Product coverage: Asian
Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable
Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market
sizes (historic and forecasts), company shares, brand shares and distribution
data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving
change;
* Understand the competitive environment, the market’s
major players and leading brands;
* Use five-year forecasts to assess how the market is
predicted to develop.
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