China Report | China Beer Market Insights 2012

– In 2011, the China beer market saw a steady growth of over 7%, which is a further 1% higher than the growth rate seen in 2010. The total consumption reached almost 498 m hl and maintained its top position in the world. Although economic growth does not have a big impact on the beer market, the lower economic growth forecast for 2012 will influence the income and consumption of particularly those on lower incomes. This will impact the low end and mainstream beer consumption to some extent. Therefore the 2012 forecast for beer market growth is around 5%, whilst the next three-year forecast is 3-5%.

During 2011, China faced a high and rising CPI that forced many brewers to raise retail prices. In January

2011, China Resources Snow Brewery Co Ltd (CRSB) increased its product prices by more than 10% in several provinces. A few months later, Tsingtao Brewery Co Ltd followed suit, raising the prices of several of its products by an average of 10%.

Given the country’s preference for high strength baijiu, health and safety issues associated with alcohol are a concern. In the last ten years, China’s alcohol consumption patterns have changed dramatically, from strong demand for the highly potent baijiu to the increased popularity of low or no alcohol beer.

The large breweries performed well in 2011; China Resources Snow Brewery Co Ltd (CRSB), Tsingtao and Yanjing all grew above the industry growth of 7% with growths of 11%, 9% and 10% respectively. There has also been further industry consolidation, with the top five brewers increasing volume share by 3% in 2011.

More local brewers are entering the premium segment and the trend for major Chinese breweries is to push

into the premium beer market.This is a market dominated by western brands such as Carlsberg and Heineken, accounting for 70% of sales in this segment. Chinese brands like Tsingtao already have the infrastructure, capital, distribution networks and international reach to branch into the premium segment.

Developing a high quality, premium product is a challenge and to convince Chinese drinkers to pay a premium over the price of locally produced beer, is a greater challenge.

About Canadean

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Report Details:
Published: September 2012
No. of Pages: 188
Price:US$12896

Alcoholic Drinks Market in the Netherlands

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Netherlands for free:

• Beer
• Cider and perry
• RTDs and high-strength premixes
• Spirits
• Wine

Netherlands Alcoholic Drinks Market

Report Details :
Published: April 2012
Price:  US $ 1900

 


Continuing decline in beer and spirits

Sales of alcoholic drinks continue to experience a decline in demand due to the popularity of drinks such as beer and a steady decline in sales of traditional ones such as spirits, triggered by changes in consumer habits with a greater preference for healthier drinks. On-trade sales showed initial improved results in comparison to the previous year, impacted by very good weather during spring that motivated more people to visit outdoor cafés and bars. However, the shift towards off-trade sales within alcoholic drinks continued in 2011 as more people concerned with rising foodservice prices were motivated to entertain at home more.

Dutch consumers shift towards products with a healthier image

Dutch consumers are increasingly health conscious; keen to reduce consumption of food and drinks considered to be unhealthy or leading to disease. Alcoholic drinks is influenced by this trend as more consumers are drinking less alcohol or switching to products that contain with lower alcohol content. Wine is experiencing healthy growth in The Netherlands triggered by more demand from consumers who usually drink other alcoholic drinks, such as young males. Other sparkling wine, such as prosecco, or cider are gaining popularity as an alternative to beer or spirits. Government campaigns to prevent the young from drinking alcohol are intensifying while media reports of alcohol abuse with fatal consequences continue to harm the image of alcohol further. Products such as non-alcoholic beer registered the highest growth in 2011, impacted by rising demand from consumers who are shifting from standard beer, for example.

Grocery retailers place pressure on price in order to capture demand

The Dutch distribution map for alcoholic drinks is led by grocery retailers, as supermarkets continue to concentrate more sales through intense promotion and offers in key products such as beer and wine. Internet retailing is registering the fastest growth rate in terms of distribution, although from a smaller base. More Dutch people are using the internet not only to compare prices and research products, but also to purchase. Traditional retailers such as food/drink/tobacco specialists are witnessing intensified pressure from grocery retailers and non-store retailing, trying to respond with more price promotions in categories such as wine or beer.

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