Look Towards A New Future

Apr 30, 2012

Alcoholic Drinks Market in the Netherlands

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Netherlands for free:
  • Beer
  • Cider and perry
  • RTDs and high-strength premixes
  • Spirits
  • Wine
Netherlands Alcoholic Drinks Market

Report Details :
Published: April 2012
Price:  US $ 1900


Continuing decline in beer and spirits

Sales of alcoholic drinks continue to experience a decline in demand due to the popularity of drinks such as beer and a steady decline in sales of traditional ones such as spirits, triggered by changes in consumer habits with a greater preference for healthier drinks. On-trade sales showed initial improved results in comparison to the previous year, impacted by very good weather during spring that motivated more people to visit outdoor caf├ęs and bars. However, the shift towards off-trade sales within alcoholic drinks continued in 2011 as more people concerned with rising foodservice prices were motivated to entertain at home more.

Dutch consumers shift towards products with a healthier image

Dutch consumers are increasingly health conscious; keen to reduce consumption of food and drinks considered to be unhealthy or leading to disease. Alcoholic drinks is influenced by this trend as more consumers are drinking less alcohol or switching to products that contain with lower alcohol content. Wine is experiencing healthy growth in The Netherlands triggered by more demand from consumers who usually drink other alcoholic drinks, such as young males. Other sparkling wine, such as prosecco, or cider are gaining popularity as an alternative to beer or spirits. Government campaigns to prevent the young from drinking alcohol are intensifying while media reports of alcohol abuse with fatal consequences continue to harm the image of alcohol further. Products such as non-alcoholic beer registered the highest growth in 2011, impacted by rising demand from consumers who are shifting from standard beer, for example.

Grocery retailers place pressure on price in order to capture demand

The Dutch distribution map for alcoholic drinks is led by grocery retailers, as supermarkets continue to concentrate more sales through intense promotion and offers in key products such as beer and wine. Internet retailing is registering the fastest growth rate in terms of distribution, although from a smaller base. More Dutch people are using the internet not only to compare prices and research products, but also to purchase. Traditional retailers such as food/drink/tobacco specialists are witnessing intensified pressure from grocery retailers and non-store retailing, trying to respond with more price promotions in categories such as wine or beer.

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