Travel and Tourism in Switzerland: Key Trends and Opportunities to 2016

According to the Travel and Tourism Competitive Index (TTCI), Switzerland has the most competitive travel and tourism sector in the world. In 2011, the Swiss travel and tourism industry contributed 2.5% to the national GDP and directly accounted for 4.5% of the country’s total employment. During the review period (2007–2011), the total number of trips undertaken by residents, both domestic and outbound, decreased, registering a CAGR of -1.24%. This decrease was primarily attributable to the economic downturn, a high unemployment rate and curtailed spending by residents. Switzerland is the 16th most visited country in Europe and, according to World Tourism Organization (UNWTO) data, ranked eighth in the region for international tourism receipts in 2011.

Scope
This report provides an extensive analysis related to the impact of the travel and tourism industry on the Swiss economy:

• It details historical values for the Swiss travel and tourism industry for 2007–2011, along with forecast figures for 2012–2016
• It provides analysis of the overall travel and tourism industry, as well as individual market/category values for both the 2007–2011 review period and the 2012–2016 forecast period
• The report makes a detailed analysis and projection of tourist spending patterns in Switzerland
• The report provides employment and salary trends for various markets/categories of the travel and tourism industry

Buy your copy of this report @ http://www.reportsnreports.com/reports/183973-travel-and-tourism-in-switzerland-key-trends-and-opportunities-to-2016.html

Report Details:

Published: July 2012
No. of Pages: 434
Price: Single User License: US$1950       Corporate User License: US$3900 



Reasons To Buy

• Take strategic business decisions using historic and forecast market data related to the Swiss travel and tourism industry
• Understand the demand side dynamics within the Swiss travel and tourism industry, along with key market trends and growth opportunities
• Identify the spending patterns of domestic, inbound and outbound tourists by individual markets/categories
• Analyze key employment and compensation data related to the travel and tourism industry in Switzerland

Key Highlights

• According to the Travel and Tourism Competitive Index (TTCI), Switzerland has the most competitive travel and tourism sector in the world.
• In 2011, the Swiss travel and tourism industry contributed 2.5% to national GDP and directly accounted for 4.5% of the country’s total employment.
• Switzerland is the 16th most visited country in Europe and, according to World Tourism Organization (UNWTO) data, ranked eighth in the region for international tourism receipts in 2011.
• The increasing strength of the Swiss franc, which has gained 24% against the euro since 2009, caused a decline in sales for Swiss retailers and hoteliers.
• Switzerland Tourism branded 2012 as the ‘Year of Water’ to celebrate the country’s popular lakes, rivers and glaciers. The government is focusing on key source markets such as India, China, Brazil and Gulf countries for marketing campaigns in 2012 as European tourists may not spend as much due to the euro crisis. 

Table of Contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology

2 Executive Summary

3 Tourism SWOT
3.1 Overview of the Tourism Industry in Switzerland
3.2 Strengths of Switzerland Travel and Tourism Industry
3.3 Weaknesses of Switzerland Travel and Tourism Industry
3.4 Opportunities for Switzerland Travel and Tourism Industry
3.5 Threats to Switzerland Travel and Tourism Industry

4 Tourism Demand Factors
4.1 Typical Annual Employee Holiday Entitlement by Type
4.2 Total Population by Age
4.3 Male Population by Age
4.4 Female Population By Age
4.5 Number of Households
4.6 Mean Household Income
4.7 Number of Trips by Season
4.8 Number of Trips by Residents
4.9 Average Length of Tourism Trips

5 Tourism Flows
5.1 Analysis of Tourism Flows
5.2 Total Domestic Trips
5.3 Domestic Trips by Region
5.4 Domestic Trips by Purpose of Visit
5.4.1 Number of business trips by domestic tourists
5.4.2 Number of leisure trips by domestic tourists
5.4.3 Number of other personal trips by domestic tourists
5.5 Number of Overnight Stays on Domestic Trips
5.6 Total International Arrivals
5.7 Number of International Arrivals by Region of Origin
5.7.1 International arrivals by country of origin – Africa
5.7.2 International arrivals by country of origin – Asia-Pacific
5.7.3 International arrivals by country of origin – Europe
5.7.4 International arrivals by country of origin – Middle East
5.7.5 International arrivals by country of origin – North America
5.7.6 International arrivals by country of origin – South and Central America
5.8 International Arrivals by Purpose of Visit
5.8.1 Inbound business tourist volume trend
5.8.2 Inbound leisure tourist volume trend
5.8.3 Inbound other tourist volume trend
5.9 Total International Departures
5.1 Number of International Departures by Destination
5.10.1 International departures to Europe
5.11 International Departures by Purpose of Visit
5.11.1 Outbound business tourist volume trend
5.11.2 Outbound leisure tourist volume trend
5.11.3 Outbound other tourist volume trend
5.12 Number of Overnight Stays on International Trips

6 Tourist Spending Pattern Analysis
6.1 Tourism Expenditure Factors
6.1.1 Average national tourism expenditure per day for domestic trips
6.1.2 Average national tourism expenditure per day for international trip
6.1.3 Percentage of total resident income spent on tourism
6.1.4 Total national tourism expenditure by tourist destination
6.1.5 Total national tourism expenditure by category
6.1.6 Average expenditure per domestic tourist by category
6.1.7 Average expenditure per international tourist by category
6.1.8 Average overseas expenditure per resident by category
6.2 Spending Pattern of Domestic Tourists
6.2.1 Spending pattern of domestic tourists by category
6.2.2 Spending pattern of domestic tourists on accommodation
6.2.3 Spending pattern of domestic tourists on sightseeing and entertainment
6.2.4 Spending pattern of domestic tourists on foodservice
6.2.5 Spending pattern of domestic tourists on retail
6.2.6 Spending pattern of domestic tourists on transportation
6.2.7 Spending pattern of domestic tourists on travel intermediation
6.2.8 Spending pattern of domestic tourists on other categories
6.3 Spending Pattern of Inbound Tourists
6.3.1 Total spending of inbound tourists
6.3.2 Spending pattern of inbound tourists by category
6.3.3 Spending pattern of inbound tourists on accommodation
6.3.4 Spending pattern of inbound tourists on sightseeing and entertainment
6.3.5 Spending pattern of inbound tourists on foodservice
6.3.6 Spending pattern of inbound tourists on retail
6.3.7 Spending pattern of inbound tourists on transportation
6.3.8 Spending pattern of inbound tourists on travel intermediation
6.3.9 Spending pattern of inbound tourists on other categories
6.4 Spending Pattern of Outbound Tourists
6.4.1 Total spending of outbound tourists
6.4.2 Spending pattern of outbound tourists by category
6.4.3 Spending pattern of outbound tourists on accommodation
6.4.4 Spending pattern of outbound tourists on sightseeing and entertainment
6.4.5 Spending pattern of outbound tourists on foodservice
6.4.6 Spending pattern of outbound tourists on retail
6.4.7 Spending pattern of outbound tourists on transportation
6.4.8 Spending pattern of outbound tourists on travel intermediation
6.4.9 Spending pattern of outbound tourists on others
6.5 Outbound Tourist Expenditure by Location Provider
6.5.1 Outbound tourist expenditure by domestic providers
6.5.2 Outbound tourist expenditure by international providers
6.6 Tourism Balance of Payments

Global Hotel Supplier Industry Outlook Survey 2012–2013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies in the Hotel Industry

Synopsis 

• This report is the result of an extensive survey drawn from Timetric’s exclusive panel of leading hotel industry executives. The opinions and forward looking statements of 162 industry executives have been captured in our in-depth survey, of which 48% represent Director and C-level respondents.
• The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations.
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa and Middle East.
• The report covers data and analysis on supplier media budgets, marketing and sales strategies and business practices.
• Key topics covered include hotel industry media spend activity, marketing and sales behaviors and strategies by suppliers, as well as threats and opportunities, economic outlook and business confidence.
• In the report, buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats.
• The report examines current practices and provides future expectations over the next 12–24 months.
• The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results.

Global Hotel Supplier Industry Outlook Survey 2012–2013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies in Hotel Industry” is a new report by Timetric that analyzes how supplier media spend, marketing and sales strategies and business practices are set to change in the hotel industry during 2012–2013. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Buy your copy of report @ http://www.reportsnreports.com/reports/160653-global-hotel-supplier-industry-outlook-survey-2012-2013-industry-dynamics-market-trends-and-opportunities-marketing-spend-and-sales-strategies-in-the-hotel-industry.html

Report Details
Published: May 2012
No. of Pages: 136
 Price:  Single User License : US$2000     Corporate User License: US$6000



Scope

• The report features the opinions of global hotel industry respondents related to the following:
• Revenue growth and future developments in business structure
• Merger and acquisition activity
• Capital expenditure and change in staff recruitment activity
• Key regions of growth
• Key industry threats and opportunities
• Annual marketing budgets and change in marketing expenditure
• Future spending outlook on media channels
• Marketing agency selection criteria

Key highlights

• China, India and Russia are estimated to be the fastest growing regions among developing countries for the hotel industry. The relatively lower levels of public debt in these regions, leading economic growth, expansion of business activities into emerging markets, changing consumer lifestyles and increasing disposable incomes are fueling growth.
• A total of 56% of respondents expect their companies to increase their marketing expenditure over the next 12 months, with only 7% looking to decrease it.
• Overall, in the process of choosing marketing agencies, the ‘ability to generate leads or setup customer meetings’ is considered the most important factor by 40% of global hotel industry suppliers.

Reasons to buy

• Benchmark your sales and marketing spend with industry peers to effectively determine strategy.
• Identify the specific marketing approaches your competitors are using to win business.
• Better promote your business by aligning your capabilities and business practices with your customer’s changing needs.
• Secure stronger customer relationships by understanding the leading business concerns and changing strategies of hotel industry buyers and suppliers.
• Project how the industry will grow, consolidate and where it will stagnate.
• Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry.

 

Market Entry Strategies and Emerging Opportunities in the Car Rental Industry in Indonesia

The car rental industry in Indonesia has shown positive momentum and grew strongly during the review period. A growing economy, high levels of personal disposable income, increasing volumes of both domestic and inbound tourists, and increasing levels of economic activity are the key driving forces behind the increased demand in the car rental industry in the country. Favorable government regulations also positioned the country as an attractive destination for foreign investment. The car rental industry registered a CAGR of 4.79% during the review period and valued IDR21.2 trillion in 2011. The industry is expanding and changing rapidly and is expected to grow at a CAGR of 7.97% over the forecast period to reach a value of IDR30.9 trillion in 2016.

Scope

• This report provides an extensive analysis of the car rental industry in Indonesia:
• It details historical values of the car rental market in Indonesia for 2007–2011, along with forecast figures for 2012–2016.
• It offers detailed analysis of the factors driving the growth of car rentals and the key emerging trends in Indonesia.
• The report details the key trends, regulatory environment, market entry strategies and marketing and growth strategies in Indonesia.
• It provides information on the key companies operating in the car rental industry in Indonesia.

Market Strategies and Opportunities in Car Rental Industry

Published: February 2012
No. of Pages: 53
Price : Single User License - US$1950    Corporate User License - US$3900


Synopsis

• This report provides a detailed market trend and growth analysis of the car rental industry in Indonesia
• With this market report, you will be able to explore in detail the changing shape and future outlook for the industry.
• With this report, you will be able to plan and build strategies based on real industry data and projections.

Key highlights

• The car rental industry registered a CAGR of 4.79% during the review period and valued IDR21.2 trillion in 2011.
• The industry is expanding and changing rapidly and is expected to grow at a CAGR of 7.97% over the forecast period and reach a value of IDR30.9 trillion in 2016.
• Marketing and sales strategies play a key role in differentiating the service offerings of car rental companies in Indonesia.
• Favorable government regulation is expected to intensify the competitive structure of the Indonesian car rental industry.
• Corporate customers remain the key target for Indonesian car rental companies to expand their business.
• The franchise model has been proven to be a key expansion strategy in the Indonesian car rental industry.

Online Travel: Shift of Power to Consumers

The online travel revolution which has taken place in the last 10 years has led to substantial changes in the travel industry's competitive environment. These are so significant to force companies re-think their business models. In particular, consumers now play a much more central and active role, while technology players have become essential partners for travel companies. Customer knowledge and social interaction are key requirements to compete successfully in this new environment.

This research report offers an insight into to the size and shape of the Online Travel And Tourism market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market from innovation, pricing, channel distribution to economic/lifestyle influences. Forecasts illustrate how the market is set to change and outlines the criteria for success.

Consumers Power on Online Travel

Published: January 2012
No. of Pages: 51
Price : Single User License - US$2000                         

Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

What this report includes?

• Up-to-the minute analysis of the latest trends in the industry
• New product development, forecasts and other themes
• Unique graphics and illustrated case studies
• Most recent brand and company news
• New insight into the size and shape of the market

Why buy this report?

• Get a detailed picture of the Travel And Tourism market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.