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Business of Consumer Book Publishing 2010 is the latest edition of Simba’s flagship market intelligence report for the U.S. trade book publishing industry. This all-new edition contains the valuable consumer book information leading publishers, printers and retailers have come to rely on year after year.
As with past editions, Simba presents:
- A multi-year analysis of three major bestseller lists.
- Profiles of 20 leading publishers.
- Simba’s signature strategic examination of 18 major subject categories (with a 5-year statistical analysis showing the growth of each).
- Projections and insights on what categories will both drive and hamper market expansion.
- Fresh analysis and perspective about critical trends facing trade book publishers today, including the growing influence of the Internet on all parts of the publishing process, the challenge to encourage reading in a society increasingly pressed for time, and the price wars fueling competition between book superstores and big box stores.
Once again, the report features coveted demographic information, compiled from Simmons Market Research Bureau’s trusted National Consumer survey which determines exactly who’s buying the books and where they are buying them.
Our category analysis chapter provides title output, sales, case studies, and analysis of leading publishers and bestselling titles for the following subjects:
- Art
- Biography
- Business
- Classic literary fiction
- Computers/technology books
- Cookbooks
- Graphic novels
- Health & fitness
- How-to
- Mystery
- Political commentaries/current events
- Reference
- Religious/inspirational
- Romance
- Science fiction/fantasy
- Self-help
- Sports
- Travel
We include detailed strategic and financial profiles of companies such as Andrews McMeel Publishing, Dark Horse Comics, Encylopaedia Britannica, Hachette Book Group, Harlequin Enterprises, HarperCollins, Harry N. Abrams, Health Communications Inc., Houghton Mifflin Harcourt Trade & Reference Publishers, Hyperion Books, Kensington Publishing Corp., Macmillan, Meredith Corp., Penguin Group, Random House Inc., Rodale Inc., Scholastic, Simon & Schuster Inc., Thomas Nelson, John Wiley & Sons Inc., Amazon.com, Barnes & Noble Inc., Books-A-Million and Borders Group Inc.
Simba takes a measured approach to developing its market size and forecast figures, and presents its findings in a no-nonsense fashion. Our clients can count on the objectivity and accuracy of our numbers and analysis—whether they’re preparing a strategic presentation, benchmarking their company’s performance against that of their competitors, or seeking out an acquisition, a new partnership or an alliance.
This ‘state of the industry’ report is a must-have for any executive who wants to stay on top of a rapidly changing market-and see what’s expected down the road.
Table of Contents
Methodology
Executive Summary
Chapter 1: Overview of the U.S. Consumer Book Market
Introduction
Trade Industry Performance: Then and Now
AAP: Category Performance in 2009
Adult Hardcover
Adult Trade Paperback
Adult Mass Market
Children’s & Young Adult Hardcover
Children’s & Young Adult Paperback
Audiobooks
Electronic Books
Religious Books
Leading U.S. Consumer Book Publishers
Abrams
Andrews McMeel
Encyclopaedia Britannica
Hachette Book Group
Harlequin
HarperCollins
Houghton Mifflin Harcourt
Kensington Publishing
Macmillan
Penguin Group
Random House
Rodale
Scholastic
Simon Schuster
John Wiley & Sons
Chapter 2: Current Trends in Consumer Book Publishing
Introduction
More Are Buying But They’re Buying Less
The Price War Continues
The Growing Power of Bestselling Authors
Media Tie-Ins and Popular Culture Feeding Books
E-Books Bringing Opportunity, Fragmentation
Publishers May Soon Lose Negotiations Heft with Retailers
Internet Content Continuing to Gnaw the Industry
Finding New Business Models
List Prices Under Pressure But Remaining Mostly Steady
Profits Among Leading Trade Publishers
Mergers & Acquisitions Activity Still Quiet; Marvel Sale Exception
New Imprints and Business Expansion
New Imprints and Business Expansion
2009 Bestsellers
Top Performing Books
New Books
Top Titles Overall
Top Authors
Top Imprints
Top Categories
Another 2009 Trend: No. of Authors, Titles Shrink as imprint List Grows
New York Times: Fewer Imprints Make the Cut
Publishers Combat Global Book Piracy
Chapter 3: Trade Book Publishing: Category Analysis
Introduction
Category Performance
General Title Output
Art Books
Size of the Art Book Category and Title Output
Five-Year Art Book Trends: Format, Segment, Performance
Biographies
Size of the Biography Book Category and Title Output
Five-Year Biography Book Trends: Format, Segment, Performance
Business Books
Size of the Business Book Category and Title Output
Five-Year Business Book Trends: Format, Segment, Performance and Key Publishers
Classic Literary Fiction
Size of the Classic Literary Fiction Market and Title Output
Classic Literary Fiction Trends: Format, Segment, Performance and Key Publishers
Computer/Technology Books
Size of the Computer Book Market and Title Output
Computer/Technology Trends: Format, Segment, Performance and Key Publishers
Cookbooks
Size of the Cookbook Market and Title Output
Five-Year Cookbook Trends: Format, Segment, Performance and Key Publishers
Graphic Novels
Size of the Graphic Novel Market and Title Output
Five-Year Graphic Novels Trends: Format, Segment, Performance and Key Publishers
Health & Fitness Books
Size of the Health & Fitness Book Market Title and Output
Five-Year Health & Fitness Trends: Format, Segment, Performance and Key Publishers
Movie or TV Tie-Ins
Size of the Movie or TV Tie-Ins Market Title and Output
Five-Year Movie or TV Tie-Ins Trends: Format, Segment, Performance and Key Publishers
Mystery Books
Size of Mystery Book Market Title and Output
Five-Year Mystery Book Trends: Format, Segment, Performance and Key Publishers
Political Commentary/Current Events
Size of the Political Commentary/Current Events Book Market & Title Output
Political Commentary Book Trends: Format, Segment, Performance and Key Publishers
Reference Books
Size of the Reference Book Market and Title Output
Five-Year Reference Book Trends: Format, Segment, Performance and Key Publishers
Religious/Inspirational Books
Size of the Religious/Inspirational Book Market and Title Output
Five-Year Religious Book Trends: Format, Segment, Performance and Key Publishers
Romance Books
Size of the Romance Book Market and Title Output
Five-Year Romance Book Trends: Format, Segment, Performance and Key Publishers
Science Fiction/Fantasy Books
Size of the Sci-Fi/Fantasy Book Market and Title Output
Five-Year Sci-Fi/Fantasy Book Trends: Format, Segment, Performance and Key Publishers
Self-Help Books
Size of the Self-Help Book Market and Title Output
Five-Year Self-Help Book Trends: Format, Segment, Performance and Key Publishers
Sports Books
Size of the Sports Book Market and Title Output
Five-Year Sports Book Trends: Format, Segment, Performance and Key Publishers
Travel Books
Size of the Travel Book Market and Title Output
Five-Year Travel Book Trends: Format, Segment, Performance and Key Publishers
Chapter 4: Book Buyer Demographics & Psychographics
Introduction
Who’s Buying The Books?
Gender and Race
Age Breakdown
Buyers of Books by Education Level
Household Income
Employment Status
Psychographic Analysis: Readers & Advertising
Psychographic Analysis: The Internet
Psychographic Analysis: Television and Video Games
Psychographic Analysis: Shopping
Chapter 5: Forecasts & Conclusions
Adult Hardcover
Adult Paperback
Adult Mass Market
Children’s Hardcover
Children’s Paperback
Audiobooks
Religious Books
Electronic Books
Recommendations
Profiles of Leading Publishers
Abrams
Andrews McNeel Publishing
Encyclopaedia Britannica
Hachette Book Group USA
Harlequin Enterprises
HarperCollins Publishers
Houghton Mifflin Harcourt Trade & Reference Publishers
Kensington Publishing Corp.
Macmillan
Penguin Group (USA)
Random House Inc.
Rodale Inc.
Scholastic
Simon & Schuster Inc.
John Wiley & Sons Inc.
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Related Reports:
Business of Consumer Book Publishing 2009
2010 U.S. Book Publishing Report
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