Look Towards A New Future

Aug 3, 2010

Publishing for the PreK-12 Market 2010-2011 now available at ReportsandReports

Dallas, TX: ReportsandReports announce it will carry Publishing for the PreK-12 Market 2010-2011 Market Research Report in its Store.

Browse complete Publishing for the PreK-12 Market 2010-2011 Report

Publishing for the PreK-12 Market Forecast 2010-2011 from Simba Information is the premier resource for expert analysis of the highly competitive $8 billion-plus PreK-12 school market.

Challenging market conditions make this report an essential tool for understanding the dynamics that impact the types of instructional materials and services most in demand in the school market.

The most up-to-date business information and market trends in this report provide a complete view of the U.S. school market—all available from Simba Information in a single-source format in this completely updated report.

A particular focus of this all new report is how technology is—or is not—being incorporated in the school markets and how it is changing business models of publishers and providers of instructional and ancillary services.

Topics in Publishing for the PreK-12 Market Forecast 2010-2011 include:

  • Market size by media segment: textbooks, courseware, supplemental materials, tests, manipulatives, magazines, video and trade books,
  • Drivers of segment growth,
  • Impact of emergent technologies, including digital textbooks,
  • Simba Information’s exclusive Textbook Adoption Scorecard,
  • Leading publishers by market segment,
  • Analysis of landscape metrics: funding, policy and enrollment,
  • The impact of mergers, acquisitions and partnerships,
  • Market segment projections through 2013,
  • Detailed profiles of leading providers of instructional materials and services.

Publishing for the PreK-12 Market Forecast 2010-2011 is essential market and business intelligence for publishers, technology providers, editors, marketers, business development, sales and investment professionals who need to understand the strategies driving the educational publishing industry currently and in the coming years.

Table of Contents


Executive Summary

Chapter 1: Industry Size and Structure


Growth Momentum Stalls

IM Sales Drop in 2009; Improvement Expected in 2010

As Largest Category, Textbooks Takes Biggest Hit

Print Supplements Show Resilience

Growth for State Tests Flattens

Tests Migrating Online

Courseware Generates Growth, Modular Software Flattens

Video Shows Strong Growth

Manipulatives Remain Appealing

Books and Periodicals

Electronic Media Share Bumps up in 2010

Houghton Mifflin Harcourt Leads Simba’s PreK-12 Publisher Index

HMH, Pearson & McGraw-Hill Dominate PreK-12 Publishing

Archipelago, AEC and Carnegie Sees Fastest Growth

Operating Performance Captures the Spotlight

Chapter 2: Enrollment and Demographics


Public Schools Educate Almost 90% of Students

Public Enrollment vs. Private Enrollment

Fastest-Growing States for K-12 Enrollment

Fastest-Growing Counties for K-12 Enrollment

Schools Growing More Diverse

More Special Needs Students in Schools

Progress in State PreK Slowed

17% of All Public Schools Considered High Poverty Schools

Homeschool Enrollment Up

Online Course Enrollment Expected to Grow

Chapter 3: Funding


2011 Proposed Budget Calls for Funding Increase

Program Consolidation Proposed

Title I Helps Low-Achieving Students in High Poverty Areas

Race-To-The-Top’s First Winners are Delaware and Tennessee

School Improvement Grants Evolve to School Turnaround

Tapping Special Education Funding

Longitudinal Data System to Expand

Stimulus Dollars Still Available

Funding at the State Level

Average State Per-Pupil Spending on Instructional Materials Is $264

Chapter 4: Textbooks and Adoptions


Economy Shears Textbook Sales in 2009

Reading and Mathematics Lead Disciplines in Sales

Textbook Market: Adoption States and Open Territories

Elementary Sales Outpace Secondary Sales in 2008

Hopes were Dashed in 2009

California Seeks Free Digital Books

Pearson Parlays K-5 Sales Strength to Lead 2009 Publisher Scorecard

Pearson Titles Top K-5, HMH, McGraw-Hill Split 6-8 Top Spot

Outlook Texas and Florida Lead Opportunity in 2010

South Carolina Cancels Math, Language Arts Adoption

Indiana Advises Districts to Wait

Houghton Mifflin Looks to Have Edge in Florida

Commanding Demand in Texas Reading for Houghton Mifflin Harcourt

2011 and Beyond

More Twists and Turns in Texas

Encouragement for Digital Materials

Chapter 5: Supplementary Materials


Schools Equipped for Electronic Supplementals

Software Sales Up

Video Increasingly Integrated into Instruction

Print Supplemental Still a Substantial Market

Trade Books and Magazines Maintain Niche

Interest in Hands-On Learning Helps Manipulatives Market

Scholastic Top Supplemental Publisher List

Future of Supplementals

Variety of Providers Offer Content Management

Competition from Teacher-Generated Curriculum Resources

Chapter 6: Trends and Marketing


Momentum for Common Core State Standards Shifts to Adoption

Publishers Could Benefit from Common Core Goals

Kentucky Leads States in Adopting Common Standards

Pearson, Montgomery County, Md., Partner for Curriculum Initiative

Public/Private Business Model

Appeal to Other Districts

Half of Schools Could Offer Distance Learning by 2011-2012

Online Courses Impact Materials Market

Common Testing Blossoms

High School Only

Evolving Marketing Strategies

Houghton Mifflin Harcourt Expands Virtual Sampling in K-12

Characteristics and Initiatives

Pearson Teams with Newark for New Purchasing System

Global Partnership Schools Adds Associates, Begins Work in Schools

At Work in Baltimore and Washington

McGraw-Hill Vision: Solutions Partner

Chapter 7: Outlook and Forecast


PreK-12 Market Growth Slows

Company Profiles

American Education Corp.

Archipelago Learning

Cambium Learning Group

Carnegie Learning Inc.

EMC/Paradigm (Wicks Educational Publishing)


Haights Cross Communications

Houghton Mifflin Harcourt Publishing Company

Inspiration Software

K12 Inc.

McGraw-Hill Education (The McGraw-Hill Cos.)

Pearson Education

Peoples Education

Plato Learning

Renaissance Learning

Scantron Corp.

Scholastic Corp.

School Specialty

Scientific Learning Corp.

Weekly Reader (Reader’s Digest Association)

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