2012–2013 Global Medical Devices Survey : Market Trends, Marketing Spend and Sales Strategies in the Global Medical Devices Industry

This survey helps analyze how medical devices industry companies’ media spend, marketing and sales strategies & practices and business planning are set to change in 2012–2013. This report provides the current size of the marketing and advertising budgets of global medical devices industry suppliers and how spending by global medical devices industry suppliers will change, providing insight into global marketing behaviour. In addition, the report also identifies future growth of buyers and suppliers and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.

Scope

• Project industry trends and revenue growth expectations in 2012 and understand business confidence to take informed business decisions.
• Drive revenues by understanding future product investment areas and key growth regions.
• Uncover key challenges and opportunities and identify key actions required to maintain and win buyer business.
• Formulate effective sales and marketing strategies by identifying how suppliers’ marketing budgets are changing and direction of spend in the future. Better promote your business by aligning your capabilities and business practices with your customer’s changing needs .
• Secure stronger customer relationships by understanding the behaviour and changing strategies of industry suppliers.

Global Medical Devices Industry

Published: March 2012

No. of Pages: 143
Price: Single User License: US$ 2000      Corporate User License: US$6000





Reasons To Buy

• Benchmarks sales and marketing plans with industry competitors to effectively determine strategy. This report also promotes your business by aligning your capabilities and business practices with your customers’ changing needs during these times of market uncertainty.
• This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report promotes your business by aligning your capabilities and business practices with your customer’s changing needs.
• The report is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.

Key Highlights

• ‘Customer retention’, ‘customer acquisition’, and ‘lead generation’ are identified as key marketing aims for global medical device industry suppliers by 77%, 54% and 31% of industry respondents respectively. In 2012, the key strategy that industry suppliers plan to employ is to ‘focus sales efforts on generating new business’, as identified by 53% of respondents.
• The ‘ability to target specific audience niches’, ‘flexibility in customizing services’ and ‘thorough reporting and analysis’ are considered chief success factors for marketing agencies. Survey results indicate that critical success factors have changed slightly since 2010 and 2011, and although the leading critical factor of the ‘ability to target specific audience niches’ remained in pole position throughout 2010–2012, the importance of ‘flexibility in customizing services’, and ‘thorough reporting and analysis’ has increased substantially in the recent survey.
• Across the industry, 61% of respondents are more optimistic about revenue growth for their company over the next 12 months.
• Of all respondents, 83% from the Rest of the World and 70% from Asia-Pacific are optimistic about revenue growth over the next 12 months, compared to 60% in North America and 53% in Europe.