Look Towards A New Future

Mar 22, 2012

Global Medical Devices Industry Survey 2012–2013: Market Trends and Sales Strategies

This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of 174 leading global medical devices industry executives. The report provides data and analysis on global medical devices industry suppliers’ media spend, marketing and sales strategies, and practices and business planning within the global medical devices industry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers within global medical devices industry. The report also identifies medical device manufacturer companies’ and suppliers’ future growth, M&A and investment expectations.Most secondary research reports are based on general industry drivers and do not understand the industry executives’ attitude and changing behaviours, creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, ICD Research created this primary-research based report by gathering the opinions of multiple stake holders in the value-chain of the global medical devices industry.

What is the current market landscape and what is changing?
Of respondents across the medical device industry, 61% are ‘more optimistic’ about revenue growth for their company over the next 12 months than the previous 12 months. . Consolidation in the industry, growth prospects in emerging economies, new product launches, an aging Baby Boomer population in the US, high levels of unmet medical needs and the increased incidence of lifestyle diseases are expected to increase the profitability and cost performance of most medical device companies in 2011.

Medical Devices Market

Published: March 2012
No. of Pages: 143
Price: Single User License: US$ 2000       Corporate User License: US$6000


  • Project industry trends and revenue growth expectations in 2012 and understand business confidence to take informed business decisions.
  • Drive revenues by understanding future product investment areas and key growth regions.
  • Uncover key challenges and opportunities and identify key actions required to maintain and win buyer business.
  • Formulate effective sales and marketing strategies by identifying how suppliers’ marketing budgets are changing and direction of spend in the future. Better promote your business by aligning your capabilities and business practices with your customer’s changing needs .
  • Secure stronger customer relationships by understanding the behaviour and changing strategies of industry suppliers.
Reasons To Buy
  • Benchmarks sales and marketing plans with industry competitors to effectively determine strategy. This report also promotes your business by aligning your capabilities and business practices with your customers’ changing needs during these times of market uncertainty.
  • This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report promotes your business by aligning your capabilities and business practices with your customer’s changing needs.
  • The report is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.