Despite its tremendous promise,
m-commerce is facing significant acceptance barriers, which are caused
largely in part by user interface restrictions of mobile devices.
Generally, mobile users find it inconvenient to scroll through large
amounts of information using a small screen and often inconvenient
keypads.
Google is determined to provide superior solutions in the Mobile commerce market. Part of this will include optimizing the user experience and part of it will be offering innovative applications.
This research identifies the future of mobile commerce applications in the cloud and how Google is transforming the entire industry.
The report identifies the market opportunities and forecasts to 2017 for cloud based operations.
Target Audience:
Report Details :
Published: May 2012
No. of Pages: 140
Price: Single User License: US $ 1995 Corporate User License : US $ 2865
Table of Contents
1.0 EXECUTIVE SUMMARY 5
2.0 INTRODUCTION 9
2.1 CLOUD COMPUTING & THE TRANSFORMATION OF GOOGLE MOBILE APPS 10
2.1.1 GFS II 15
2.1.2 BIGTABLE 15
2.1.3 MAPREDUCE 15
2.1.4 MEMCACHE 16
2.1.5 APPENGINE 16
2.2 GOOGLE BUSINESS MODEL AND CLOUD STRATEGY 17
2.2.1 MARKET STRATEGY 17
2.3 GOOGLE APPS MARKETPLACE AND MOBILE APPLICATIONS 19
2.3.1 MOBILE COMMERCE IN GOOGLE CLOUDS 21
2.3.2 ECONOMIC OF THE CLOUD AND ITS BENEFITS FOR GOOGLE 21
2.3.3 SWOT ANALYSIS FOR GOOGLE CLOUD SERVICES 22
2.3.4 GOOGLE MOBILE CLOUDS POTENTIALS IN THE MOBILE COMMERCE INDUSTRY 24
2.4 NFC PAYMENT VS CLOUD-BASED PAYMENTS 27
2.4.1 ISIS WALLET 27
2.4.2 GOOGLE WALLET AND ITS SWOT ANALYSIS 28
2.4.3 GOOGLE WALLET CHALLENGES AND HOW TO OVERCOME IT 30
2.4.4 PAYPAL AND GOOGLE WALLET 32
2.4.5 VISA WALLET AND ITS SWOT ANALYSIS 32
2.4.6 SERVE BY AMERICAN EXPRESS E-WALLET AND ITS SWOT ANALYSIS 37
2.4.7 GOOGLE WALLET VERSES ISIS WALLET 38
2.4.8 COMPARISON BETWEEN CURRENT WALLET SYSTEMS 39
2.4.9 ADVANTAGES OF THE M-PAYMENTS SYSTEMS 40
2.5 MOBILE PAYMENTS MARKET 2012-2017 40
2.6 MOBILE PAYMENTS IN THE CLOUD 42
2.6.1 MOBILE DEVICES IN THE CLOUD 42
2.6.2 CLOUD-BASED MOBILE PAYMENT 45
2.6.3 PAYPAL CLOUD BASED MOBILE PAYMENT 46
2.6.4 MIND COMMERCE EXPECTATIONS FOR THE FUTURE OF THE MOBILE PAYMENT (NFC OR CLOUD-BASED PAYMENTS?) 48
2.6.5 CONCLUSION 48
3.0 GOOGLE ANDROID AND ITS IMPACT ON THE MOBILE COMMERCE 50
3.1 ANDROID APPLICATIONS ANALYSIS 55
3.1.1 SWOT ANALYSIS FOR THE ANDROID OS 56
3.2 MARKET OVERVIEW 57
3.2.1 MARKET FORECAST 58
3.2.2 MARKET SHARE 59
3.2.3 MARKET ANALYSIS 59
3.2.4 MARKET PREDICTIONS 61
3.2.5 BUSINESS OPPORTUNITIES 62
3.2.6 TRENDS IN MOBILE SOFTWARE DEVELOPMENT 63
3.2.7 MOBILE CLOUD SOFTWARE DEVELOPMENTS 63
Google is determined to provide superior solutions in the Mobile commerce market. Part of this will include optimizing the user experience and part of it will be offering innovative applications.
This research identifies the future of mobile commerce applications in the cloud and how Google is transforming the entire industry.
The report identifies the market opportunities and forecasts to 2017 for cloud based operations.
Target Audience:
- Google and their competitors
- Mobile commerce application developers
- Mobile network operators and other wireless service providers
- Wireless infrastructure, software, applications, and related service providers
- Anyone who needs to understand the future market potential for mobile commerce applications 2012-2017
Report Details :
Published: May 2012
No. of Pages: 140
Price: Single User License: US $ 1995 Corporate User License : US $ 2865
Table of Contents
1.0 EXECUTIVE SUMMARY 5
2.0 INTRODUCTION 9
2.1 CLOUD COMPUTING & THE TRANSFORMATION OF GOOGLE MOBILE APPS 10
2.1.1 GFS II 15
2.1.2 BIGTABLE 15
2.1.3 MAPREDUCE 15
2.1.4 MEMCACHE 16
2.1.5 APPENGINE 16
2.2 GOOGLE BUSINESS MODEL AND CLOUD STRATEGY 17
2.2.1 MARKET STRATEGY 17
2.3 GOOGLE APPS MARKETPLACE AND MOBILE APPLICATIONS 19
2.3.1 MOBILE COMMERCE IN GOOGLE CLOUDS 21
2.3.2 ECONOMIC OF THE CLOUD AND ITS BENEFITS FOR GOOGLE 21
2.3.3 SWOT ANALYSIS FOR GOOGLE CLOUD SERVICES 22
2.3.4 GOOGLE MOBILE CLOUDS POTENTIALS IN THE MOBILE COMMERCE INDUSTRY 24
2.4 NFC PAYMENT VS CLOUD-BASED PAYMENTS 27
2.4.1 ISIS WALLET 27
2.4.2 GOOGLE WALLET AND ITS SWOT ANALYSIS 28
2.4.3 GOOGLE WALLET CHALLENGES AND HOW TO OVERCOME IT 30
2.4.4 PAYPAL AND GOOGLE WALLET 32
2.4.5 VISA WALLET AND ITS SWOT ANALYSIS 32
2.4.6 SERVE BY AMERICAN EXPRESS E-WALLET AND ITS SWOT ANALYSIS 37
2.4.7 GOOGLE WALLET VERSES ISIS WALLET 38
2.4.8 COMPARISON BETWEEN CURRENT WALLET SYSTEMS 39
2.4.9 ADVANTAGES OF THE M-PAYMENTS SYSTEMS 40
2.5 MOBILE PAYMENTS MARKET 2012-2017 40
2.6 MOBILE PAYMENTS IN THE CLOUD 42
2.6.1 MOBILE DEVICES IN THE CLOUD 42
2.6.2 CLOUD-BASED MOBILE PAYMENT 45
2.6.3 PAYPAL CLOUD BASED MOBILE PAYMENT 46
2.6.4 MIND COMMERCE EXPECTATIONS FOR THE FUTURE OF THE MOBILE PAYMENT (NFC OR CLOUD-BASED PAYMENTS?) 48
2.6.5 CONCLUSION 48
3.0 GOOGLE ANDROID AND ITS IMPACT ON THE MOBILE COMMERCE 50
3.1 ANDROID APPLICATIONS ANALYSIS 55
3.1.1 SWOT ANALYSIS FOR THE ANDROID OS 56
3.2 MARKET OVERVIEW 57
3.2.1 MARKET FORECAST 58
3.2.2 MARKET SHARE 59
3.2.3 MARKET ANALYSIS 59
3.2.4 MARKET PREDICTIONS 61
3.2.5 BUSINESS OPPORTUNITIES 62
3.2.6 TRENDS IN MOBILE SOFTWARE DEVELOPMENT 63
3.2.7 MOBILE CLOUD SOFTWARE DEVELOPMENTS 63
