Look Towards A New Future

May 14, 2012

World Pressure Sensitive Tapes to 2016

This study analyzes the global pressure sensitive adhesive (PSA, or selfadhesive) tape market. Products covered include single- and double-coated tapes with plastic, paper, cloth, rubber, and other (e.g., glass fabric, foam, foil, and nonwoven materials) backings and/or release liners. Excluded from the scope of the study are water-activated/gummed, heat-activated, and other nonpressure sensitive tapes; related pressure sensitive items such as adhesive bandages and medical patches, pipeline tapes, contact papers, and protective films; and PSA labels. Note that pressure sensitive medical tapes are included.

Data is provided for self-adhesive tape shipments and sales by type (carton sealing, masking, electrical/electronic, double-sided, medical, other) and primary backing/liner material (polypropylene, polyvinyl chloride, paper, other) on a country-by-country and region-by-region basis. Data are presented in square meters. Historical and forecast world data on selected raw material use in tapes (in kilograms) and tape sales in current (i.e., non-inflation-adjusted) US dollars are also presented. The terms “shipments,” “production,” “supply,” and “output” are used interchangeably in the study, as are the terms “sales,” “demand,” and “market”; and “pressure sensitive” and “self-adhesive.” Data on tape shipments and sales are derived from differing sources and developed from statistical relationships. Given that variations are commonplace in international reporting, data presented in this study are historically consistent but may vary from other sources. Variances may occur because of definitional differences and various other factors.

In addition, major global pressure sensitive tape producers and converters are identified and profiled, and the key competitive variables are discussed. The entire report is framed within the world tape industry’s economic, technological and market environments. World tape market share data presented in the “Market Share” section are estimated based on consultation with multiple sources. In addition, tabular details may not add to totals due to rounding.

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Report Details :
Published: May 2012
No. of Pages: 406
 Price:  US $ 6100


A potential source of statistical discrepancy in the historical series for both shipments and sales is the conversion from national currencies to a common currency, in this case the US dollar. Every effort has been made to adjust compiled data to form a consistent pattern for comparing the various national PSA tape industries and markets. Wherever available and credible, local currencies were converted to US dollars using purchasing power parity indices (PPPs) or at least a combination of PPPs and exchange rates. However, this was not always possible, as many of the primary sources of international PSA tape market data utilize exchange rate conversion methods.

Macroeconomic and demographic indicators presented in this study were obtained from The Freedonia Group Consensus Forecasts dated January 2012. Gross Domestic Product (GDP) historical data are derived from the national income and products accounts from the Organisation for Economic Co- Operation and Development (OECD) for its member countries, from the European Bank for Reconstruction and Development (EBRD) for its member countries, and from the International Monetary Fund for its member countries that are not part of the OECD or EBRD. Sources of GDP estimates for other countries are based on information from the World Bank and a variety of sources including the countries’ statistical bureaus. GDP forecasts are developed from a consensus of public agencies and private firms.

All estimates of gross domestic product and components of GDP are done in terms of constant purchasing power parity in a benchmark year (2010) that is one year before the base year (2011) used in this study. Purchasing power parity GDP estimates for the benchmark year are obtained from the OECD; Eurostat; the World Bank; the International Monetary Fund; the US Central Intelligence Agency; and selected other sources. These purchasing power parity GDP estimates for the benchmark year are based on gross domestic product data expressed in the individual countries’ local currency, which are then converted to US dollars by valuing each country’s output at US prices in the benchmark year. This approach values the same physical output at a consistent price for all countries, thereby reducing the distorting influence of different price levels in the different countries. The alternative approach of using exchange rates to convert local currency GDP to US dollars would tend to overvalue the output of countries with high average price levels and undervalue the output of countries with low average price levels, because exchange rate conversions only partially reflect the relative prices for goods and services that are domestically consumed and invested. Furthermore, factors other than relative prices, such as demand and supply in currency markets, interest rates, and capital flows, affect exchange rates.

Once the GDP values for a country are estimated for the benchmark year, we then calculate inflation-adjusted GDP for all other years for that country based on historical and forecast growth rates of GDP expressed in inflationadjusted units of that country’s local currency. This approach ensures that the GDP series for any given country is an accurate index of changes in inflationadjusted GDP for that country. However, it also implicitly assumes that the price structures across countries do not change from those of the benchmark year. Therefore, caution should be used in comparing the relative GDP of countries in years other than the benchmark year. If the ratio of prices across two countries in a given year differs from the ratio of prices across those countries in the benchmark year, then the change in the relative sizes of those two economies as measured will not accurately reflect changes in output. The benchmark year is chosen to be one year prior to the base year for the study for reasons of data availability. One benefit of that choice is that the ratio of prices across countries in the base year is usually similar to that in the benchmark year. Therefore, the ratio of real GDP between two countries in the base year of 2011 is generally a reasonably accurate representation of the relative sizes of their economies.