This research covers the global marketing process optimization solutions market. Frost & Sullivan defines the MPOS market as a value chain of product suites that offer marketing departments the ability to execute marketing functions including: planning, creation of print and digital marketing collateral, campaign and workflow management, benchmarking, marketing automation, analytics, and social media integration. Growth by region is forecasted, and demand analysis by industry vertical is provided. An analysis of the competitive structure including vendors' market shares is performed, and detailed profiles of the key vendors are outlined. The base year is 2010 with forecasts through 2017.
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Report Details:
Published: June 2012
No. of Pages: 45
Price: US$ 6000
Table of Contents
Executive Summary
Market Overview 1-1
Introduction 1-1
Competitive Analysis 1-2
Market Research Findings 1-3
Opportunities and Forecasts 1-3
Conclusions 1-4
Analysis of the Global Marketing Process Optimization Solutions Market
Overviews and Definitions 2-5
Market Overview 2-5
Market Evolution 2-7
Market Engineering Measurements Analysis 2-8
Analysis of Growth Drivers and Market Restraints' 2-11
Market Drivers 2-11
Solution Configuration Flexibility Aids in Meeting the Unique Needs of End-users 2-11
Growing Departmental and Workflow Collaboration Drive the Need for MPOS 2-12
Increasing Efforts in Maintaining Global Brand Unity Spurs Market Interest 2-12
Reallocation of Marketing Budgets Creates Headway for MPOS 2-13
Evolving Media Consumption Habits Prompt MPOS Adoption 2-13
Competitive Requirements Place Emphasis on Market Reporting and Analytics Functionality 2-13
Market Restraints 2-14
Customers Still Lack Processes for Marketing Process Optimization Solution Deployment 2-14
Awareness of MPOS Remains Limited amongst Key Decision Makers 2-15
Economic Turmoil Diverts Revenue from the MPOS Market 2-15
Difficulty in Measuring ROI Hinders Solution Sales 2-15
Broad End-user Demands Require Constant Innovation and Expansion of Solution Offerings 2-16
Dissatisfaction with Previous Technology Investments Slows Buy-in Decisions 2-16
Market Forecasts and Trend Analysis 2-16
Revenue Forecasts for the Global Marketing Process Optimization Solutions Market 2-16
Global Demand Analysis 2-22
Market and Technology Trends 2-25
Technology Trends 2-25
Pricing Trends 2-26
Competitive Analysis of the Marketing Process Optimization Solutions Market 2-28
Competitive Structure Analysis 2-28
Number of Competitors in the Market 2-29
Key End User Groups 2-29
Types and Tiers of Competition 2-30
Distribution Structure 2-30
Key Competitive Factors 2-30
Market Share Analysis 2-31
Market Leader 2-32
Challenger 2-33
Contenders 2-33
Emerging/Receding Participants 2-33
Niche Participants 2-34
Others 2-34
Frost & Sullivan Hot Company Watchlist 2-34
BrandMaker 2-35
Product Analysis 2-36
The Bottom Line 2-38
List of Figures
Analysis of the Global Marketing Process Optimization Solutions Market
2-1 Marketing Process Optimization Solutions Market:
Market Drivers Ranked in Order of Impact (Global), 2011-2017 2-11
2-2 Marketing Process Optimization Solutions Market:
Market Restraints Ranked in Order of Impact (Global), 2011-2017 2-14
2-3 Marketing Process Optimization Solutions Market:
Revenue Forecast (Global), 2009-2017 2-17
2-4 Marketing Process Optimization Solutions Market:
Unit Shipment Forecast (Global), 2009-2017 2-18
2-5 Marketing Process Optimization Solutions Market:
Revenue Forecast by Geographic Region (Global), 2009-2017 2-20
2-6 Marketing Process Optimization Solutions Market:
Revenue Forecast by Deployment Option (Global), 2009-2017 2-22
2-7 On-Premise Marketing Process Optimization Solutions Market:
Pricing Forecast (Global), 2009-2017 2-26
2-8 Marketing Process Optimization Solutions Market:
Competitive Structure (Global), 2010 2-28
2-9 Marketing Process Optimization Solutions Market:
Market Share Trends of Major Market Participants (Global), 2010 2-31
2-10 Marketing Process Optimization Solutions Market:
Database of Key Industry Participants by Product Type (Global), 2010 2-36
List of Charts
Analysis of the Global Marketing Process Optimization Solutions Market
2.1 Marketing Process Optimization Solutions Market:
The Digital Media Value Chain (Global), 2010 2-5
2.2 Marketing Process Optimization Solutions Market:
Product Lifecycle Stage (Global), 2010 2-8
2.3 Marketing Process Optimization Solutions Market:
Market Engineering Measurements (Global), 2010 2-9
2.4 Marketing Process Optimization Solutions Market:
Revenue Forecast (Global), 2009-2017 2-17
2.5 Marketing Process Optimization Solutions Market:
Unit Shipment Forecast (Global), 2009-2017 2-18
2.6 Marketing Process Optimization Solutions Market:
Revenue Forecast by Geographic Region (Global), 2009-2017 2-20
2.7 Marketing Process Optimization Solutions Market:
Revenue Forecast by Deployment Option (Global), 2009-2017 2-23
2.8 Marketing Process Optimization Solutions Market:
Percent of Revenue by End-user Vertical (Global), 2010 2-24
2.9 On-Premise Marketing Process Optimization Solutions Market:
Pricing Forecast (Global), 2009-2017 2-27
2.10 Marketing Process Optimization Solutions Market:
Competitive Landscape (Global), 2010 2-31
2.11 Marketing Process Optimization Solutions Market:
Market Share Trends of Major Market Participants (Global), 2010 2-32
2.12 Marketing Process Optimization Solutions Market:
The Frost & Sullivan Company Heat Index for BrandMaker (Global), 2010 2-35
