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Look Towards A New Future

Jul 4, 2012

Mobile Bar Code Marketing: Challenges, Opportunities, Global Outlook 2012-2017

Mobile Barcodes are now appearing in various media including magazines, catalogs, website, outdoor signage and billboards, packaged goods, conference presentations, name tags, clothing, and more.  With the increasing adoption of smartphones, and rapid advancements in their capabilities, Mobile Barcodes are becoming a powerful advertising vehicle. Unfortunately, far too few marketers recognize its true potential.

Although the technology does represent an efficient way to access websites, there is significantly more value attainable with effective implementation.  This report provides analysis and insights into business challenges, strategies, customer response, use-case analysis, competitive analysis, and market outlook.

Mind Commerce anticipates mobile bar code redemption value to exceed $50B globally by 2017.  We see this as a continuation of relatively moderate growth as Mobile Bar Codes enter a steep growth phase beginning in 2017.

Companies in Report:

Solution providers: 3G vision, Bar code System, Bar code Data Ltd, barcodemania.com, Barcodesite, Datalinx, ExPD, MJM, Penmobile, Sciamed, TSC Barcode solutions, qdata, Gamma solutions Pty ltd, Scanlife, Buongiorno Digital, Neomedia, Microsoft, Spyderlynk.

Other companies: Apple, BlackBerry, Ericsson, Nokia, Samsung, RIM, HTC, Sony, Vodafone D2, Siemens, CTS Eventim, Coca cola, Georgia Coffee, Bloomingdale's, Calvin Klein, Nine west, La Quinta Inn, Nexence, lf Digest, Best Buy, Marks & Spencer, Betfair, EBay, Volkswagen, Betfair, NRMA, EMS, Toyota, Nissan, Toys "R", Hyundai, InterActive Nutritions, Papa Jones, Starback, PayPal, B & Q, The Sunday Times, Latterie Friulane, Pepsi, Volvo, BBC, La Gazzetta dello sport, Google, Ponti,Australian Postal service, beep.nl, Amnesty International, USPS, Emart, Walmart, Mobile Europe.
Target Audience:
  • Brands and merchants
  • Mobile network operators
  • Bar code solution providers
  • Mobile commerce providers
  • Media companies and portals
  • Marketing companies and advertisers
Request A Sample or Buy your copy of this report @ http://www.reportsnreports.com/reports/172708-mobile-bar-code-marketing-challenges-opportunities-global-outlook-2012-2017.html.

Table of Contents for this report include:

1.0          EXECUTIVE SUMMARY  4
2.0          INTRODUCTION                6
2.1          MOBILE BAR CODE          6
2.2          TYPES OF MOBILE BAR CODE       8
2.3          QR VS. CONVENTIONAL BAR CODE          9
2.4          HOW QR CODE WORKS  11
3.0          MOBILE BAR CODE USES               13
3.1          GENERAL USES  13
3.2          QR CODE AND EDUCATION          15
3.2.1      QR CODES REVOLUTIONIZE EDUCATION                15
3.3          MOBILE DONATION        16
3.4          TOURISM AND QR CODE               16
4.0          CHOOSING A MOBILE BAR CODE               18
4.1          NEED TO CONSIDER        18
4.2          MOBILE BAR CODE TYPES AND FORMAT                19
4.3          MOBILE BAR CODE SERVICE PROVIDER MATRIX 20
4.4          WIDELY AVAILABLE MOBILE BAR CODE FOR DATA CAPTURE AND DATA DISPLAY 21
5.0          MOBILE BAR CODE SOLUTION PROVIDERS AND READERS              26
5.1          MOBILE BAR CODE SOLUTION PROVIDERS            26
5.2          MOBILE BAR CODE READERS       28
6.0          STRATEGIES FOR MOBILE BAR CODE CAMPAIGN               29
6.1          TOP 15 THINGS MARKETER NEED TO KNOW ABOUT QR CODE      29
6.2          TIPS FOR MOBILE BAR CODE CAMPAIGN               37
6.3          MOBILE BAR CODE BEST PRACTICES         39
7.0          COUNTRY ANALYSIS       45
7.1          USA       45
7.2          EUROPE               46
7.3          ASIA- JAPAN      47
7.4          TOP COUNTRIES USING QR CODE             49
8.0          BUSINESS OPPORTUNITIES          51
8.1          MOBILE SUBSCRIBERS WORLDWIDE        51
8.1.1      TOP MOBILE MARKETS  52
8.2          EXPENDITURE ON MOBILE ADVERTISING AND MOBILE MARKETING WORLDWIDE             52
9.0          MOBILE HANDSET ADOPTION RATE FOR MOBILE BAR CODE MARKETING               559.1          SMARTPHONE MARKET ANALYSIS            55
9.2          MOBILE TABLET AND E READER  58
10.0        SUCCESSFUL MOBILE BAR CODE IMPLEMENTATION BY BRANDS                59
10.1        QR CODE SMARTBOX FOR RESTAURANT                59
10.2        ORANGE CRATE QR CODE             59
10.3        SHADOW QR CODE CAMPAIGN INCREASES SALES 25%   59
10.4        QR CODE MARKETING WITH BALLS          60
10.5        FISHING WITH QR CODES             60
10.6        MUSICAL BUS SHELTER QR CODE              60
10.7        TOURING PICKS UP TRUCK QR CODE       61
10.8        DOUBLE QR CODE CAMPAIGN   61
10.9        QR CODE SAFE SEX CAMPAIGN  61
10.10     SEARS AND KMART QR CODE SHOPPING WALL  62
10.11     QR CODE "VOICE" GIFT TAG        62
10.12     TAG TEAMS: TOYOTA & TOYOTAG V NISSAN & QR CODE               63
10.13     BLACKBERRY QR CODE AD            63
10.14     QR CODE ENHANCE LOYALTY PROGRAM               63
10.15     QR CODE PLUS VIRAL VIDEO IDEA             64
10.16     FRESH PRODUCE LABELING IN JAPAN     64
11.0        MOBILE BAR CODE CASE STUDIES             65
11.1        COCA COLA'S INTERACTIVE QR CODE PUSH COCA-COLA TAPS QR CODES TO DRIVE CONSUMER ENGAGEMENT   65
11.2        INTERACTIVE NUTRITIONS INCREASES MAILING LIST BY 40% WITH QR CODE        67
11.3        NEOMEDIA & PAPA JONES INNOVATIVE CAMPAIGN      68
11.4        ANALYZING STARBACK'S MOBILE BLUE PRINT    70
11.5        PAYPAL ROLLS OUT BARCODE PAYMENT IN UK  74
11.6        AUSTRALIAN POSTAL SERVICE-MOBILE CAMPAIGN TO PROMOTE THE E POSTCARD         75
11.7        BEEP.NL-MOBILE TICKETS FOR CINEASTS               77
11.8        AMNESTY INTERNATIONAL-MOBILE TICKETS FOR PROMOTION CAMPAIGN         78
11.9        MAGAZINE SWEEPSTAKES PROMOTION-SCAN THE CODE TO WIN A I PAD.           79
11.10     VODAFONE LOAD A TICKET-THE MOBILE EVENT TICKET  80
11.11     USPS-MOBILE BAR CODE IMPLEMENTATION       81
12.0        MOBILE BAR CODE TRENDS         84
13.0        THREE DIMENSIONAL (3D) BARCODES    89
14.0        MOBILE BAR CODES VS NFC        90
15.0        CONCLUSIONS AND RECOMMENDATIONS           91