Corporate Strategy on Global Soft Drinks Market

Danone, Nestlé and PepsiCo seem to be busy fighting for market share in packaged foods, and their soft drinks business enjoy limited resources. TCCC has a focused soft drinks business and it appears to be stronger in marketing and building its core brands than PepsiCo. The market has seen boutique style acquisitions continue, as there is a lack of large candidates in developed markets. Emerging markets such as the Middle East and Africa continue to offer long-term growth potential.

Most major companies have seen their sales driven by key emerging markets, such as China, Mexico and Brazil. Nestlé outperformed its multinational peers thanks to its China Yinlu acquisition.

The Coca-Cola Company (TCCC) leads the overall soft drinks market and PepsiCo continues to trail behind by a large margin. TCCC's wider geographical presence and successful push in low-calorie carbonates in developed markets support its strong global leadership. PepsiCo’s marginal position in Indonesia represents a weak spot. 

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Report Details:

Published: November 2012
No. of Pages: 52
Price:US$2000

Japanese companies continue to expand globally and are a strong force in the M&A market. Kirin’s acquisition of Brazil’s Schin may encourage more Japanese deals in Latin America in the medium term. Suntory has also made alliances in Indonesia and Vietnam.

The key strategies for the leading manufacturers of soft drinks are increasing capacity, building up infrastructure, and the localisation of international brands and products. A major push in core growth categories is recommended. Carbonates producers are also expanding their ranges of healthier drinks, such as low-calorie drinks.

Major deals have taken place in both developed and major emerging markets. A shortage of major targets in developed market has prompted a “boutique“-style mode of acquisition. Nestlé’s Yinlu acquisition highlights its localisation strategy.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Soft Drinks market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop. 

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More Than Meets the Eye The World of Concentrates

The choice of a significant percentage of the world’s population, concentrates are an oft-overlooked category, yet one which offers a connection to the vast and growing purchasing power wielded by low-income consumers the world over. At the same time, the category’s versatility offers real possibilities in value-focused developed markets. In this new report, Euromonitor International explores the continuing development of this most versatile (and portable) of all soft drinks categories.

What this report includes

• Up-to-the minute analysis of the latest trends in the industry
• New product development, forecasts and other themes
• Unique graphics and illustrated case studies
• Most recent brand and company news
• New insight into the size and shape of the market

Why buy this report

• Clear, concise powerpoint format makes it easy to digest
• Leading industry opinion keeps you abreast of latest news and trends
• Forward-looking outlook on a category, market or issue affecting the industry
• Latest five year forecasts assess how the market is predicted to develop
• Understand the competitive environment, the leading players and brands 

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Report Details:
Published: September 2012
Price:US$2000

Targeting Adult Consumer Needs in Soft Drinks

As the world ages and the soft drinks industry matures, the need to target specific adult groups increases. This report analyzes the value and volume of drinks consumption by adults across the soft drinks industry, segmented by region and category. As an important adult-focused category, malt beverage sales are broken out in their own right.

Features and benefits

• Understand how adult soft drinks consumption breaks down by age group, category and geography of adult soft drinks consumption.
• Assess which developments in the consumption of soft drinks by adults will be the most important over the coming years.
• Identify how companies are tailoring their soft drinks new product development to meet specific adult groups’ demands.
• Analyze the global market for malt beverages, how it breaks down geographically, and how its growth patterns are changing.
• Understand the key success factors when seeking to market soft drinks as alcohol substitutes in the on-trade.

Highlights

In 2011 the number of over-55s worldwide overtook the number of 25-34s for the first time. The slowest-growing adult group has been 18-24s, as the impact of China’s one child policy has joined the impact of low birth rates in Europe and slowing birth rates in other mid-income countries.

The growth seen in the malt category between 2006-2011 in volume terms was an annual average of 5.3%, higher than was seen in any of the major categories other than RTD tea & coffee. Although brewed drinks are gaining share globally, the Africa & Middle East region will keep its dominant market position to 2016.

All major developed markets are set to show lower alcoholic drinks volume consumption per head in 2015 than they did in 2005, with the UK and France showing particularly substantial declines. The combined growth of soft and low/no-alcohol alternatives will increasingly normalize the consumption of non-alcoholic drinks.

Your key questions answered

• Which categories are the most important driving consumption among each of the different adult age groups?
• How are aging populations affecting the dynamics of soft drinks markets in the developed and developing world?
• How will economic and technological factors affect the marketing of soft drinks to adults?
• How representative is the malt beverages market of wider trends in adult soft drinks?
• Why are adults with soft drinks becoming an important topic at the current time? 

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Report Details:

Published: July 2012

No.of Pages:107

Price: Single User License: US$2875   Corporate User License:US$10781 

  

Table Of contents

John BandDisclaimer

EXECUTIVE SUMMARYIntroduction
Market size and growth
Market drivers
Key product development areas
Case studies
Future opportunities

IntroductionSummary
Introduction
Definition and scope
Market definitions
What this report is about

Market size and growthSummary
Introduction
Market demographics
Adult share of soft drinks consumption
Adult soft drinks value and volume
Volume by geography
Volume by category
Value by age group
Value by geography
Value by category
Segmentation by age, region & category

Market driversSummary
Introduction
Demographic changes
Changing age patterns
Changing cultures and tastes
Changing incomes

Soft Drinks Market in Colombia

In 2011, the improvement in weather conditions contributed to the positive total volume sales growth seen by soft drinks. However, slower total volume sales growth was seen in 2011 compared to the review period. The most dynamic categories in 2011 were RTD tea and sports and energy drinks, with demand driven by the health trend. Carbonates, concentrates, and juice all performed well in 2011, while bottled water saw the least dynamic retail volume sales growth, as result of competition from healthier alternatives like RTD tea.

Diversification in packaging encourages demand
Competition in soft drinks was intense over the review period, leading companies to introduce new products and packaging formats for their brands. This trend was driven by factors like increasing demand for convenient products and affordable pricing, as well as by the technological advances that enabled players to introduce more environmentally-friendly packaging.

The Soft Drinks in Colombia market research report includes:

• Analysis of key supply-side and demand trends
• Detailed segmentation of international and local products
• Historic volumes and values, company and brand market shares
• Five year forecasts of market trends and market growth 
• Robust and transparent market research methodology, conducted in-country

Soft Drinks Market

Published: March 2012
Price: Single User License: US$ 1900

 

Intense competition in healthier categories
Of the five leading player in soft drinks in Colombia in retail value sales terms in 2011, two were local companies, namely Postobon and Quala, while the remaining three, FEMSA, Bavaria and Aje Group were of foreign extraction. In carbonates, Postobon and FEMSA were the leading players in 2011, with the former seeing the more dynamic performance over the review period. In fruit/vegetable juice, FEMSA, supported by its strong performance in fruit-flavoured drinks, which remained the largest fruit/vegetable juice category in Colombia, emerged as the leading player over the review period, while Postobon ranked second throughout the review period. In RTD tea, Postobon, with its Mr Tea brand, continued to account for a dominant share of retail value sales in 2011, despite seeing a significant loss of sales share over the review period.

Off-trade channel is the largest and most dynamic
Off-trade volume sales continued to account for a dominant share of total soft drink volume sales in Colombia in 2011, driven by sales through small grocery retailers, particularly independent small grocers. The on-going popularity of independent small grocers was attributable to the availability of convenient pack sizes and returnable presentations, suited to the different budgets of consumers. Meanwhile, the on-trade channel saw positive volume sales growth throughout the review period, albeit at a slower pace than the off-trade channel.

Healthier categories to fare better over the forecast period
The maturity of carbonates, which accounted for a 69% share of total volume sales in 2011, will result in soft drinks seeing slower total volume sales growth over the forecast period than was seen over the review period. While all categories, with the exception of bottled water, are expected to see slower total volume sales growth over the forecast period, as a result of increasing maturity, the future of soft drinks in Colombia continues to be promising. Fruit/vegetable juice, RTD tea, flavoured bottled water and low calorie carbonates are likely to continue to positively impacted, by the rapid adoption of health trends amongst younger generations, as well as by obesity laws, which are expected to be introduced over the forecast period. It is predicted that, over the forecast period, healthier soft drinks options will gain ground at the expense of carbonates.