Look Towards A New Future

Jun 27, 2010

Global market review of mild hybrid vehicles – forecasts to 2017 Now Available at ReportsandReports

Dallas, TX: ReportsandReports announce it Will Global market review of mild hybrid vehicles – forecasts to 2017 Market Research Report in its Store.

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This report asks whether mild hybrids are the sleeping giant in the hybrid world, or a not-quite-good-enough side road along the highway of hybrid technology. With regulations tightening on carbon emissions and fuel consumption around the world, both cases can be made. The challenges facing mild-hybrid systems lie in cost competitiveness and consumer perceptions.

A mild hybrid offers one way to downsize a petrol engine while maintaining acceptable performance under peak power demands, but direct injection and turbocharging (à la Ford’s ‘EcoBoost’ engine programme) is another. The two tactics are likely to compete among vehicle makers placing their bets for the powertrains they offer through 2015 or so.

Beginning a series of hybrid and electric vehicle titles, this report will provide you with an overview of mild hybrid technology, markets, players and prospects.

Use this report to understand the market position and likely take-up of mild hybrids - both now, and over the report's forecast period.

Chapter 1 Introduction sets out the case for where the sector is currently, and offers our insight as to its likely future.

Chapter 2 Mild hybrid manufacturers and technologies

This chapter profiles the major manufacturers' mild hybrid offerings, beginning with the current main player, Honda, then looking at General Motors, Suzuki, Mercedes-Benz, BMW, Chery, Hyundai, PSA Peugeot Citroen and Changan.

Each manufacturer's model history is analysed and future model plans are discussed. The chapter includes a timeline from 2000 to 2017, detailing every current and expected mild hybrid model.

Chapter 3 Estimates on market take-up

While the future for electric-drive vehicles of all types looks bright, mild hybrids seem likely to have the lowest growth curve among all versions of electric drive. This is largely because their basic business case will be squeezed from both ends.

On the low end, mild hybrids’ fuel efficiency gains of 10-20% will come under heavy attack from downsized petrol engines with direct-injection and turbochargers. While DI and turbo hardware is expensive now, its price will fall substantially once volumes in the millions are achieved – and virtually every OEM is looking at a quick ramp-up for these engines.

This chapter provides just-auto's production volume data for the mild hybrid passenger car market volumes from 2000 to 2017. These volumes are presented by OEM.

Chapter 4 Technologies and definitions

This chapter provides a wider overall review of the various hybrid and electric drive technologies, how they differ and which players are involved within each sub-sector. Stop-start systems, full parallels, plug-ins, and electric-drive vehicles are amongst some of the sectors reviewed and compared against mild hybrids.

Chapter 5 Factors affecting the market

As the global vehicle market has stabilised following the precipitous declines of 2008 and 2009, roll-outs of advanced technology vehicles have been delayed by some companies (e.g. General Motors) but sped up by others (e.g. Nissan, most German makers).

But fuel efficiency remains a consideration for most of the world’s car buyers, and this can only push vehicle makers to the adoption of new technologies to make cars more efficient.

Chapter 6 Regionality effects

This chapter discusses the differences in auto markets and how they’ll affect the production and the consumer adoption rate of different electric-drive technologies.

Table Of contents

Chapter 1 Introduction

Chapter 2 Mild hybrid manufacturers and technologies


First Insight

Civic Hybrid

Accord Hybrid

Second Insight


Honda’s hybrid future: two types

General Motors







PSA Peugeot Citroën


Chapter 3 Estimates on market take-up

Chapter 4 Technologies and definitions

Stop-start system

Mild hybrids (0.5-1.0kWh battery packs)

Full (parallel or ‘power-split’) hybrids and plug-in hybrids (1-8kWh battery packs)

Plug-in parallel hybrids

Electric-drive vehicles (10-75kWh battery packs)

Series hybrid, aka extended-range electric vehicle or E-REV (10-25kWh battery packs)

Battery electric vehicle, or BEV (20-75kWh battery packs)

Chapter 5 Factors affecting the market

Conditions affecting market size

Oil prices

Regulation of carbon and other emissions

Battery costs

Vehicle costs and new financial models

Concerns to be addressed

Electric utility capacity

‘Wells to wheels’ carbon balance

Loss of OEM control over core technology

Geopolitics of lithium

And finally: are hybrids a technology or a vehicle type?

Chapter 6 Regionality effects

List of tables

Table 1: Honda mild hybrid sales by model/region, as of the end of January 2009 (no. of vehicles sold)

Table 2: Mild hybrid car production timeline, 2000-2017 (by make, model)

Table 3: Production volumes for the global mild hybrid passenger car market by OEM, 2000-2017 ('000s units)

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