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Jun 23, 2010

Toys and Games Sales via Key Retail Formats in Hong Kong to 2013

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Introduction

Datamonitor’s ‘Toys and Games Sales via Key Retail Formats in Hong Kong to 2013′ databook provides market value data for seven key market segments and eight key retail distribution channels.It focuses on data and analysis of market revenues and segmentation. It also provides historic and forecast data, as well as a comparison against the top five countries in the market.

Scope

  • Toys and Games retail sales revenues and analysis from 2003 to 2008 and forecast values up to 2013
  • Market value of seven categories: infant/pre-school, games and puzzles, activity toys, dolls, ride-ons, plush and other toys and games
  • Current and forecast analysis of sales via major retail channels in the toys and games industry as well as its sub-categories

Highlights

Toys and Games retail sales in Hong Kong increased at a compound annual growth rate of 5.8% between 2003 and 2008.

Infant/Pre-school sales led the toys and games market with a share of 20.7% in 2008. Department stores were the leading retail format for infant/pre-school in 2008.

Reasons to Purchase

  • Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales
  • Develop business strategies by understanding the quantitative trends within the toys and games market in Hong Kong
  • Understand the future direction of the market with reliable historical data and full five year forecasting

Browse complete Toys and Games Sales via Key Retail Formats in Hong Kong to 2013

TABLE OF CONTENTS

DATAMONITOR VIEW 1

Catalyst 1

Summary 1

Methodology 1

TOYS AND GAMES RETAIL SALES OVERVIEW 7

Toys and games retail market definition 7

Toys and games sales overview 8

Toys and games retail sales value, 2003–08 9

Toys and games retail sales value, 2008–13 10

TOYS AND GAMES MARKET SEGMENTATION 11

Market sales analysis by category, 2003–08 11

Market sales analysis by category, 2008–13 14

TOYS AND GAMES SALES ANALYSIS BY KEY RETAIL FORMATS 17

Retail format definitions 17

Toys and games sales analysis by key retail formats, overview 20

Toys and games sales analysis by key retail formats, 2003–08 21

Toys and games sales analysis by key retail formats, 2008–13 22

ACTIVITY TOYS SALES ANALYSIS BY KEY RETAIL FORMATS 23

Activity toys sales analysis by key retail formats, overview 23

Activity toys sales analysis by key retail formats, 2003–08 24

Activity toys sales analysis by key retail formats, 2008–13 25

DOLLS SALES ANALYSIS BY KEY RETAIL FORMATS 26

Dolls sales analysis by key retail formats, overview 26

Dolls sales analysis by key retail formats, 2003–08 27

Dolls sales analysis by key retail formats, 2008–13 28

GAMES AND PUZZLES SALES ANALYSIS BY KEY RETAIL FORMATS 29

Games and puzzles sales analysis by key retail formats, overview 29

Games and puzzles sales analysis by key retail formats, 2003–08 30

Games and puzzles sales analysis by key retail formats, 2008–13 31

INFANT/PRE-SCHOOL SALES ANALYSIS BY KEY RETAIL FORMATS 32

Infant/pre-school sales analysis by key retail formats, overview 32

Infant/pre-school sales analysis by key retail formats, 2003–08 33

Infant/pre-school sales analysis by key retail formats, 2008–13 34

PLUSH SALES ANALYSIS BY KEY RETAIL FORMATS 35

Plush sales analysis by key retail formats, overview 35

Plush sales analysis by key retail formats, 2003–08 36

Plush sales analysis by key retail formats, 2008–13 37

RIDE-ONS SALES ANALYSIS BY KEY RETAIL FORMATS 38

Ride-ons sales analysis by key retail formats, overview 38

Ride-ons sales analysis by key retail formats, 2003–08 39

Ride-ons sales analysis by key retail formats, 2008–13 40

OTHER TOYS AND GAMES SALES ANALYSIS BY KEY RETAIL FORMATS 41

Other toys and games sales analysis by key retail formats, overview 41

Other toys and games sales analysis by key retail formats, 2003–08 42

Other toys and games sales analysis by key retail formats, 2008–13 43

TOYS AND GAMES RETAIL SALES – COUNTRY COMPARISON 44

Toys and games retail sales value of top five countries, 2003–13 44

APPENDIX 46

Methodology 46

Related research 47

Datamonitor consulting 47

Disclaimer 47

LIST OF FIGURES

Figure 1: Sales of toys and games in Hong Kong, value ($m), 2003–13 8

Figure 2: Sales of toys and games in Hong Kong, value ($m), 2003–08 9

Figure 3: Forecast sales of toys and games in Hong Kong, value ($m), 2008–13 10

Figure 4: Sales of toys and games in Hong Kong, value break down by category ($m), 2003–08 11

Figure 5: Sales of toys and games in Hong Kong, value break down by category (%), 2008 13

Figure 6: Forecast sales of toys and games in Hong Kong, value break down by category ($m), 2008–13 14

Figure 7: Sales of toys and games in Hong Kong, value break down by category (%), 2013 16

Figure 8: Toys and games, Hong Kong, revenue split by key retail formats (%), 2008 20

Figure 9: Activity toys, Hong Kong, revenue split by key retail formats (%), 2008 23

Figure 10: Dolls, Hong Kong, revenue split by key retail formats (%), 2008 26

Figure 11: Games and puzzles, Hong Kong, revenue split by key retail formats (%), 2008 29

Figure 12: Infant/pre-school, Hong Kong, revenue split by key retail formats (%), 2008 32

Figure 13: Plush, Hong Kong, revenue split by key retail formats (%), 2008 35

Figure 14: Ride-ons, Hong Kong, revenue split by key retail formats (%), 2008 38

Figure 15: Other toys and games, Hong Kong, revenue split by key retail formats (%), 2008 41

Figure 16: Toys and games, growth comparison (value $m), top five countries 44

LIST OF TABLES

Table 1: Toys and games retail market definition 7

Table 2: Sales of toys and games in Hong Kong, value ($m), 2003–13 8

Table 3: Sales of toys and games in Hong Kong, value ($m and HK$m), 2003–08 9

Table 4: Forecast sales of toys and games in Hong Kong, value ($m and HK$m), 2008–13 10

Table 5: Sales of toys and games in Hong Kong, value break down by category ($m), 2003–08 12

Table 6: Forecast sales of toys and games in Hong Kong, value break down by category ($m), 2008–13 15

Table 7: (Part 1) Retail format definitions 17

Table 8: (Part 2) Retail format definitions 18

Table 9: (Part 3) Retail format definitions 19

Table 10: Toys and games, Hong Kong, revenues split by key retail formats ($m), 2003–08 21

Table 11: Toys and games forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 22

Table 12: Activity toys, Hong Kong, revenues split by key retail formats ($m), 2003–08 24

Table 13: Activity toys forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 25

Table 14: Dolls, Hong Kong, revenues split by key retail formats ($m), 2003–08 27

Table 15: Dolls forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 28

Table 16: Games and puzzles, Hong Kong, revenues split by key retail formats ($m), 2003–08 30

Table 17: Games and puzzles forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 31

Table 18: Infant/pre-school, Hong Kong, revenues split by key retail formats ($m), 2003–08 33

Table 19: Infant/pre-school forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 34

Table 20: Plush, Hong Kong, revenues split by key retail formats ($m), 2003–08 36

Table 21: Plush forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 37

Table 22: Ride-ons, Hong Kong, revenues split by key retail formats ($m), 2003–08 39

Table 23: Ride-ons forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 40

Table 24: Other toys and games, Hong Kong, revenues split by key retail formats ($m), 2003–08 42

Table 25: Other toys and games forecast, Hong Kong, revenues split by key retail formats ($m), 2008–13 43

Table 26: Global toys and games market split (value $m), top five countries 45

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