Look Towards A New Future

Feb 12, 2012

Packaged Food in Venezuela

Packaged food sales show recovery signals in 2011

Most packaged food categories registered positive volume increases that favoured a recovery of the industry in 2011. After two years of decreasing disposable income, a slight economic improvement enjoyed in 2011 allowed some categories to register higher volumes. Price increases over the inflation rate for most of the brands also supported positive constant value growth.

Business environment becomes even more challenging

Numerous expropriations, strong import restrictions and continuation of price controls made the business climate extremely adverse for private firms. Discretionary decisions from government officials, mainly President Chávez, increased the risk of conducting business in Venezuela and therefore introduced obstacles for investment, innovation and development. As a result, the number of launches and new entrants was scarce.

Competition is strong with the domestic holding Empresas Polar at top position

Venezuela Packaged Food Market

Published: February 2012
No. of Pages:
Price : Single User License - US$6500 

Our market research reports answer questions such as:
  • What is the market size of Packaged Food in Venezuela?
  • What are the major brands in Venezuela?
  • As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
  • How is private label performing in the wake of retail consolidation and the global economic hangover?
  • Do consumers want value for money or added value?
The Packaged Food in Venezuela market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth 
  • Robust and transparent market research methodology, conducted in-country