Look Towards A New Future

Feb 14, 2012

Consumer Payments in the U.S.: Trends Driving the Credit, Debit, and Prepaid Card Industries

Displacement of cash and checks in combination with the nation's formerly increasing disposable income has long served to grow the market for payment products. As that displacement has slowed and the nation's per capita income has declined, participants in the consumer payments industry can succeed only by growing market share. Organic growth in the U.S. industry is not in the cards for the foreseeable future.

This United States focused research examines the demographic, payment product and channel preference changes driving a profound transformation of the payments industry.

This new report provides historical market size, industry and product revenue forecasts for both traditional and new payment products and channels. It also drills down to product and brand preferences as well as bill payment behaviors and financial attitudes specific to seniors, older and younger Baby Boomers, Generation X and Millennials.

U.S Consumer Payments Trends

Published: February 2012
No. of Pages: 114
Price : Single User License - US$3995

Specific trends addressed both in macro and generational cohort specific terms include responses to debit card fees and debit card loyalty programs cancelled by issuers in the wake of debit interchange caps. Consumers have rejected new debit fees and as they have been deluged with credit card offers, they have quickly switched their product preference from debit to rejuvenated credit cards.

With household incomes declining even as healthcare costs and student loan debt are rising, the overall payments pie is shrinking, prompting payment providers to base profit growth strategies on taking market share from their competitors.

The overall economy will remain stalled until 2013 or 2014, and Millennials as the newest adult generational cohort have brought with them novel payment and channel preferences. This report guides issuers, retailers and marketers in optimizing the potency of each product differentiating feature, mastering new payment and communication channels, and building loyalty programs based on cost sharing with merchants to maintain or grow market share.