While a large part of the market is yet to understand their technological and strategic significance, Mobile Network APIs play a critical part in carrier networks as a secondary stream of revenue. Mobile Network APIs capitalize on existing network infrastructure to create a vast array of business opportunities for carriers worldwide. In essence, these APIs allow carriers to disseminate a wealth of internal information or resources to third parties. This could entail everything from network QoS for video service delivery to Subscriber Data Management (SDM) for advertising and profiling. One key goal is to enable third party developers to offer services in return for revenues.
This report provides an in-depth assessment of the global Mobile Network APIs market, including business models, value chain analysis, operator and vendor strategies and a quantitative assessment of the industry from 2012 to 2016.
This report addresses the following key topics:
- The Business Case for Mobile Network APIs: An assessment of the business case for Mobile Network APIs
- Value Chain and Mobile Operator APIs Usage: An analysis of the value chain of mobile operator API usage for services including an assessment of revenue across participants in the value chain from end users, developers, aggregators to the API owners, and how this economic model will change over time.
- Network Operator, Application Provider & Vendor Strategies: An analysis of how operators, application providers and vendors will position themselves to capitalize on network APIs
- Network API Analysis: Evaluation of major network API deployments globally and an assessment of which APIs will lead the market in the future.
- Market Analysis and Forecasts: A global and regional assessment of the market size and forecasts for the Mobile Network API market from 2012 to 2016
Key Findings:
- The Mobile Networks API market will grow at a CAGR of 37 % between 2012 and 2016, eventually accounting for $ 75 Billion in global revenue by the end of 2016
- In terms of regional revenue split, the North America and Western Europe region will remain to be the largest market segments by the end of 2016, while the Asia Pacific and Middle East & Africa regions will see the healthiest growth rates over the next four years.
- In terms of individual API categories, the Subscriber Data Management (SDM) category will witness the fastest growth rate and will eventually account for $ 6.8 Billion in global revenue by the end of 2016
- The average volume of API transactions for a Tier 1 wireless carrier will significantly increment over the next four years eventually reaching 94 Billion transactions a month on average.
Companies in Report:
- Alcatel Lucent
- Apigee
- AT&T
- Korea Telecom
- Placecast
- Samsung
- Telefonica
- Twilio
- UnboundID
- Verizon Wireless
- Wholesale Application Community
Target Audience:
- API Aggregators
- Investment Firms
- Application Developers
- Mobile Device Vendors
- Mobile Network Carriers
- Service Bureau Companies
- Wireless Infrastructure Vendors
- Telecom Managed Service Providers
Report Details:
Published: July 2012
No.of Pages: 49
Price: Single User License: US$1995 Corporate User License:US$4995
Table of Contents:
1 Introduction 6
1.1 Executive Summary 6
1.2 Topics Covered 7
1.3 Key Findings 8
1.4 Target Audience 9
1.5 Companies Mentioned 10
2 An Overview of Mobile Network APIs 11
2.1 Defining Network APIs 11
2.2 Why are Carriers Adopting Network APIs 13
2.3 Mobile Network API Business Models 14
2.3.1 Two-Sided Business Model14
2.3.2 Exposing APIs to Developers 14
2.3.3 Web Mashups 15
2.4 Mobile Network API Value Chain 16
2.4.1 Visualizing the Value Chain 16
2.4.2 API Transaction Value Split Among Players 18
2.5 Cost for Different API Transactions 19
2.6 Volume of API Transactions 20
3 Carrier, Application Provider & Vendor Strategies21
3.1 Carrier Positioning in the LTE Era 21
3.1.1 Increasing API Investments21
3.1.2 The Rise of SDM 21
3.2 Should Carriers Open Network APIs to OTT Service Providers 22
3.2.1 Allowing OTT Providers to Manage Applications 22
3.2.2 Carriers Lack the Innovative Skills to Capitalize on APIs Alone 23
3.3 Developer Attitudes Towards API Adoption 23
3.3.1 A Critical Asset to Developers23
3.3.2 Stimulating the Growth of API Releases 23
3.3.3 Working Alongside Carrier Programs 24
3.4 Vendor Strategies: Creating a Unique Role within the Value Chain 25
3.4.1 Positioning as Enablers in the Value Chain 25
3.4.2 Moving Away from a Box/Product Supplier Strategy 25
3.4.3 Moving Away from a Box/Product Supplier Strategy 25
3.5 Company Profiles 27
3.5.1 Alcatel Lucent 27
3.5.2 UnboundID 29
3.5.3 Twilio 30
3.5.4 Placecast31
3.5.5 Samsung 32
3.5.6 AT&T Mobility 33
3.5.7 Apigee 34
4 Market Analysis 35
4.1 Mobile Network APIs Revenue 2012 - 2016 35
4.2 Mobile Network APIs Revenue by API Category 2012 - 201636
4.2.1 SMS (and RCS) API Revenues37
4.2.2 LBS API Revenues 38
4.2.3 SDM API Revenues39
4.2.4 Payment API Revenues 40
4.2.5 Other API Revenues 41
4.3 Mobile Network APIs Revenue by Region 2012 - 201642
4.3.1 Asia Pacific 43
4.3.2 Eastern Europe 44
4.3.3 Latin & Central America 45
4.3.4 Middle East & Africa 46
4.3.5 North America 47
4.3.6 Western Europe 48
List of Figures
Figure 1: Wireless Carrier Assets 12
Figure 2: The Mobile Network APIs Value Chain 16
Figure 3: Value Split Among Aggregators, Carriers and Web Enterprises for API Transactions: 2012 - 2016 18
Figure 4: API Transaction Costs (US Cents) 2012 - 2016 19
Figure 5: Volume of API Transactions for a Tier 1 Carrier (Billions per Month): 2012 - 2016 20
Figure 7: Mobile Network APIs Revenue (USD Billions) 2012 - 2016 35
Figure 8: Mobile Network APIs Revenue (USD Billions) by API Category 2012 - 2016 36
Figure 9: SMS APIs Revenue (USD Billions) 2012 - 2016 37
Figure 10: LBS APIs Revenue (USD Billions) 2012 - 2016 38
Figure 11: SDM APIs Revenue (USD Billions) 2012 - 2016 39
Figure 12: Payment APIs Revenue (USD Billions) 2012 - 2016 40
Figure 13: APIs Revenue for Other Categories (USD Billions) 2012 - 2016 41
Figure 14: Mobile Network APIs Revenue (USD Billions) by Region 2012 - 2016 42
Figure 15: Mobile Network APIs Revenue (USD Billions) in the Asia Pacific Region 2012 - 2016 43
Figure 16: Mobile Network APIs Revenue (USD Billions) in the Eastern Europe Region 2012 - 2016 44
Figure 17: Mobile Network APIs Revenue (USD Billions) in the Latin & Central America Region 2012 - 201645
Figure 18: Mobile Network APIs Revenue (USD Billions) in the Middle East & Africa Region 2012 - 2016 46
Figure 19: Mobile Network APIs Revenue (USD Billions) in the North America Region 2012 - 2016 47
Figure 20: Mobile Network APIs Revenue (USD Billions) in the Western Europe Region 2012 - 2016 48
1 Introduction 6
1.1 Executive Summary 6
1.2 Topics Covered 7
1.3 Key Findings 8
1.4 Target Audience 9
1.5 Companies Mentioned 10
2 An Overview of Mobile Network APIs 11
2.1 Defining Network APIs 11
2.2 Why are Carriers Adopting Network APIs 13
2.3 Mobile Network API Business Models 14
2.3.1 Two-Sided Business Model14
2.3.2 Exposing APIs to Developers 14
2.3.3 Web Mashups 15
2.4 Mobile Network API Value Chain 16
2.4.1 Visualizing the Value Chain 16
2.4.2 API Transaction Value Split Among Players 18
2.5 Cost for Different API Transactions 19
2.6 Volume of API Transactions 20
3 Carrier, Application Provider & Vendor Strategies21
3.1 Carrier Positioning in the LTE Era 21
3.1.1 Increasing API Investments21
3.1.2 The Rise of SDM 21
3.2 Should Carriers Open Network APIs to OTT Service Providers 22
3.2.1 Allowing OTT Providers to Manage Applications 22
3.2.2 Carriers Lack the Innovative Skills to Capitalize on APIs Alone 23
3.3 Developer Attitudes Towards API Adoption 23
3.3.1 A Critical Asset to Developers23
3.3.2 Stimulating the Growth of API Releases 23
3.3.3 Working Alongside Carrier Programs 24
3.4 Vendor Strategies: Creating a Unique Role within the Value Chain 25
3.4.1 Positioning as Enablers in the Value Chain 25
3.4.2 Moving Away from a Box/Product Supplier Strategy 25
3.4.3 Moving Away from a Box/Product Supplier Strategy 25
3.5 Company Profiles 27
3.5.1 Alcatel Lucent 27
3.5.2 UnboundID 29
3.5.3 Twilio 30
3.5.4 Placecast31
3.5.5 Samsung 32
3.5.6 AT&T Mobility 33
3.5.7 Apigee 34
4 Market Analysis 35
4.1 Mobile Network APIs Revenue 2012 - 2016 35
4.2 Mobile Network APIs Revenue by API Category 2012 - 201636
4.2.1 SMS (and RCS) API Revenues37
4.2.2 LBS API Revenues 38
4.2.3 SDM API Revenues39
4.2.4 Payment API Revenues 40
4.2.5 Other API Revenues 41
4.3 Mobile Network APIs Revenue by Region 2012 - 201642
4.3.1 Asia Pacific 43
4.3.2 Eastern Europe 44
4.3.3 Latin & Central America 45
4.3.4 Middle East & Africa 46
4.3.5 North America 47
4.3.6 Western Europe 48
List of Figures
Figure 1: Wireless Carrier Assets 12
Figure 2: The Mobile Network APIs Value Chain 16
Figure 3: Value Split Among Aggregators, Carriers and Web Enterprises for API Transactions: 2012 - 2016 18
Figure 4: API Transaction Costs (US Cents) 2012 - 2016 19
Figure 5: Volume of API Transactions for a Tier 1 Carrier (Billions per Month): 2012 - 2016 20
Figure 7: Mobile Network APIs Revenue (USD Billions) 2012 - 2016 35
Figure 8: Mobile Network APIs Revenue (USD Billions) by API Category 2012 - 2016 36
Figure 9: SMS APIs Revenue (USD Billions) 2012 - 2016 37
Figure 10: LBS APIs Revenue (USD Billions) 2012 - 2016 38
Figure 11: SDM APIs Revenue (USD Billions) 2012 - 2016 39
Figure 12: Payment APIs Revenue (USD Billions) 2012 - 2016 40
Figure 13: APIs Revenue for Other Categories (USD Billions) 2012 - 2016 41
Figure 14: Mobile Network APIs Revenue (USD Billions) by Region 2012 - 2016 42
Figure 15: Mobile Network APIs Revenue (USD Billions) in the Asia Pacific Region 2012 - 2016 43
Figure 16: Mobile Network APIs Revenue (USD Billions) in the Eastern Europe Region 2012 - 2016 44
Figure 17: Mobile Network APIs Revenue (USD Billions) in the Latin & Central America Region 2012 - 201645
Figure 18: Mobile Network APIs Revenue (USD Billions) in the Middle East & Africa Region 2012 - 2016 46
Figure 19: Mobile Network APIs Revenue (USD Billions) in the North America Region 2012 - 2016 47
Figure 20: Mobile Network APIs Revenue (USD Billions) in the Western Europe Region 2012 - 2016 48
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