Look Towards A New Future

Mar 17, 2012

Consumer Appliances in Colombia

Retailer and direct seller catalogues increase exposure

Mass circulation catalogues, from either large retailers and more recently direct sellers, have been a very important advertising method to make consumers aware of promotions and current offers on consumer appliances. A new webpage ( started grouping the catalogue offers in one place, including those from retailers such as Home Sentry, direct sellers such as Le Bon and Dupree and even network marketing companies. The publications are presented in e-magazine format. The site has plans to expand the number of catalogues included in the short term and to follow the steps of its parent company ( to reach a significant audience within internet media.

Electrical goods retailer expansion with a twist

Exito Tecno, the new store launched by Almacenes Éxito as part of its expansion strategy, occupies the site of the former Cafam Lisboa supermarket in Bogotá. The store core strategy is based on being a complete consumer appliances and electronics store; providing a pleasant experience served by trained staff that accompany and advise the client all the way through the purchasing process, offering extended warranties, free transportation and additional installation services. The service tries to be warm and personal as the store employees even offer to call the customer later if there are new launches that may be of interest to them. The company focused part of its electronics promotions on the store, being represented in email advertising offering hard discounts and rebate coupons of more than 10% for buying a certain amount and presenting the Exito fidelity card in order to attract new customers. However, most of the benefits are based on purchasing with the Exito Store Card.

Consumer Appliances Industry

Published: March 2012
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SIC reviews gas appliances

The industry is still coping with the ban placed on several gas-powered large cooking appliances after poor results on tests performed by Superintedencia de Industria y Comercio laboratories that sampled appliances of various brands from several distributors. According to the precautionary measure, the appliances studied did not fulfil the Colombian safety norms. The measure is not definitive and manufacturers are studying its consequences as the government looks to expand the distribution of natural gas to more regions in the country. It can be considered a warning to manufacturers to increase the quality control and assurance in order to prevent household accidents, now that more people will have access to residential natural gas.

The Consumer Appliances in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Colombia with research from Euromonitor's team of in-country analysts.

Click to browse all Consumer Goods Research Reports