Look Towards A New Future

Mar 17, 2012

Packaged Food in Colombia

The Packaged Food in Colombia market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth 
Robust and transparent market research methodology, conducted in-countryPackaged food industry sees healthy growth

In 2011, the packaged food industry fared better in comparison with the review period average in volume terms in spite of the adverse weather conditions that hit the country during the last part of 2010 and that were thought would have a significant impact on prices in particular during the first half of 2011. However, that did not happen and manufacturers were able to make moderate price increases during the year. The market’s good performance was also supported by an increase in household consumption, wider variety in terms of packaging formats so as to reach a growing number of consumers and innovative products, all of which led to dynamism in terms of volume sales.

Colombia Packaged Food Market

Published: March 2012
Price: Single User License: US$ 6500

Health and indulgence go together

Colombian consumers are increasingly aware of the need to adopt healthier eating habits in spite of their frantic lifestyles, but without sacrificing indulgent flavours, and manufacturers have been responding accordingly. Companies are accelerating the introduction of healthier products without sugar, with a low fat content, free from trans fats and reduced in sodium. Sweet and savoury snacks, biscuits, chilled meats and snack bars were some of the categories which saw new developments in this field.

Domestic manufacturers lead packaged food market

Local companies registered positive performances in 2010, posting stronger growth rates than foreign players. In GBO terms, Grupo Nacional de Chocolates, which is present in almost all categories within the packaged food industry, held the largest share of sales, followed by Alpina Productos Alimenticios SA and Cooperativa Lechera Colanta SA. The long tradition of domestic brands, innovative products and presentations, along with strengthening distribution, are some of the factors behind their success.

Our market research reports answer questions such as:
  • What is the market size of Packaged Food in Colombia?
  • What are the major brands in Colombia?
  • As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
  • How is private label performing in the wake of retail consolidation and the global economic hangover?
  • Do consumers want value for money or added value?