The growing emphasis on food safety and environmental issues means that terms such as “green”, “organic”, “locally sourced”, “free range” and “fair trade” have begun to feature increasingly on the labels and ingredient lists of an array of consumer goods. This new report analyses results from Euromonitor International’s 2011 Annual Study of global consumers across eight countries to find out how these factors are guiding shoppers’ purchasing decisions and what this means for marketers.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Published: March 2012
No. of Pages:113
Price: Single User License: US$ 2600
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Strategy Briefing market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Few point from Table of Contents
Executive Summary
Survey Findings
Chart 1 Global: ""How important are the following factors/descriptors to you when considering purchasing a product or service?""
Chart 2 Global: ""How trustworthy do you consider the following descriptors when used to label products?""
the Definition of ""natural"" and ""organic""
What Shoppers Are Willing To Pay More for
Chart 3 Global: ""I am willing to pay more for a product that is _""
the Impact of Dietary Restrictions
Outlook
Rationale and Context
the Survey
Report Focus
Economic Context
Table 1 Real GDP Growth by Country 2009-2011
Global Overview
What Counts Most for Shoppers?
Table 2 Fairtrade Sales by Country 2009-2010
Chart 4 ""How important are the following factors/descriptors to you when considering purchasing a product or service?"", by country
Chart 5 ""How important are the following factors/descriptors to you when considering purchasing a product or service?"", by gender
How Trustworthy Are Label Descriptors?
Chart 6 ""How trustworthy do you consider the following descriptors when used to label products?"", by country
How Do Shoppers Define ""natural"" and ""organic""?
Chart 7 Global: ""To me, a ""natural"" product is one that is:""
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Green Buying Behaviour Survey Market
Published: March 2012
No. of Pages:113
Price: Single User License: US$ 2600
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Strategy Briefing market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Few point from Table of Contents
Executive Summary
Survey Findings
Chart 1 Global: ""How important are the following factors/descriptors to you when considering purchasing a product or service?""
Chart 2 Global: ""How trustworthy do you consider the following descriptors when used to label products?""
the Definition of ""natural"" and ""organic""
What Shoppers Are Willing To Pay More for
Chart 3 Global: ""I am willing to pay more for a product that is _""
the Impact of Dietary Restrictions
Outlook
Rationale and Context
the Survey
Report Focus
Economic Context
Table 1 Real GDP Growth by Country 2009-2011
Global Overview
What Counts Most for Shoppers?
Table 2 Fairtrade Sales by Country 2009-2010
Chart 4 ""How important are the following factors/descriptors to you when considering purchasing a product or service?"", by country
Chart 5 ""How important are the following factors/descriptors to you when considering purchasing a product or service?"", by gender
How Trustworthy Are Label Descriptors?
Chart 6 ""How trustworthy do you consider the following descriptors when used to label products?"", by country
How Do Shoppers Define ""natural"" and ""organic""?
Chart 7 Global: ""To me, a ""natural"" product is one that is:""
