Look Towards A New Future

Mar 6, 2012

Freshness: Culinary Trend Mapping Report

Today’s consumers are circling back to freshness with renewed excitement, valuing it as a marker of quality and looking for it in every corner of the food world. And they are finding it; consumers’ access to fresh foods now ranges to grocery departments and retail channels far beyond the produce aisle.
The reasons why freshness has become so in-demand are easy to understand. They stem from how freshness signifies healthfulness and good nutrition, artisan quality and full flavor. Fresh food typically has a known source that one can trace to better understand how our food got to our plate and who was responsible for that journey. Fresh can be tender and juicy, firm and ripe, rich, delicious and colorful—all attributes that consumers are wanting more and more.

The Culinary Trend Mapping Report is an indispensable tool for those whose job it is to stay abreast of what's hot—and what will be—in the food world.
The reports leverage the Center for Culinary Development’s (CCD) signature Trend Mapping technique, a validated method for identifying which culinary trends are gaining traction and which are simply flashes in the pan.

Culinary Trend Mapping Market

Published: February 2012
No. of Pages:78
Price: Single User License: US$ 3300               Corporate User License: US$18500


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Each 65+ page journal is packed with trends, data, strategies and insights on the food industry that simply aren't available anywhere else.
Each issue of the Culinary Trends Mapping Report:
  • Identifies the maturity level of foods and ingredients according to CCD’s unique, proprietary 5-stage trend mapping process.
  • Concentrates on a theme that is affecting the food industry, and then looks at the emerging and established trends along the Trend Map that are shaping this theme.
  • Delves into these trends and what they mean for you and the manufacturing, retailing, and foodservice industries.
  • Gives strategic insight into how consumers are thinking of and reacting to new foods and ingredients.
  • Provides business know-how regarding opportunities, challenges, and ways to implement current trends into foodservice, retail, and packaged goods operations.
  • Presents a feature interview with a member chef from CCD’s exclusive 80+ member Chefs’ Council who offers expert analysis and unique perspective on a specific trend.
Trend Mapping

Trend Mapping is guided by the premise that major food trends pass through five distinct stages on their way to the mainstream:
Stage 1: The ingredient, dish and/or cooking technique appears at upscale dining establishments, ethnic and popular independent restaurants.
Stage 2: The item is featured in specialty consumer-oriented food magazines such as Bon Appetit plus retail stores such as Sur La Table that target culinary professionals and serious home cooks.
Stage 3: The item begins to appear in mainstream chain restaurants—Applebee's or Chili's—as well as retail stores such as Williams-Sonoma that target recreational cooks.
Stage 4: Publications such as Family Circle and Better Homes and Gardens pick up the buzz.
Stage 5: Finally, the trend makes its way to quick service restaurant menus and either starts to appear or gains increased mainstream presence on grocery store shelves.

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