Private label penetration is in the US is much lower than it is in many of Europe’s developed markets.But a wave of new private label introductions focused on key issues like health, wellness, affordability and quality has the potential to narrow this gap.Innovative new premium offerings in health & beauty care, as well as food and beverage promise to take private label to a new level. See how private label marketers are addressing key consumer needs and are gaining share in the process.
Your key questions answered
Is the consumer shift to private label products to save money continuing, or has it stalled?
What value metrics really matter to consumers today?
What product categories are the most popular for new private label offerings? Which categories are the least prolific?
How are private labels addressing consumer health & wellness concerns?
How is private label faring in regard to the trend toward products that address “green” concerns?
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Development Trends in Store Brands Market
Features and benefits
The market for private label consumer packaged goods is entering a critical new era in the US. An improving economy is challenging store brands.
See how consumer attitudes toward value and private label offerings are changing. Look at how private label is capitalizing on changing markets.
Witness how private label is adapting to trends like health, wellness, indulgence, and sustainability. View outstanding private label innovations.
Major points covered in Table of Contents of this report include:
INTRODUCTION
EXECUTIVE SUMMARY
Report Details :
Published: March 2012
Published: March 2012
No. of Pages:
Price: Single User License – US $ 1495
