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Introduction
Payment Cards in Japan is an invaluable guide to one of the world’s most complex card markets. The report provides statistics on market size, competitor market shares and forecasts. It also provides an overview of regulation, competitor activities, issuer strategy and product innovation including developments in contactless, mobile payments, online and prepaid cards.
Scope
- Data and analysis provided on debit cards, credit cards and deferred debit and charge cards.
- Historic market data and competitor market shares are presented for 2004-2008, H1 2009, with forecasts presented to 2014.
- New for 2010 includes data covering transactions by merchant category, premium card branding, benefits per card, card primacy and repayment behaviour.
- Includes a detailed analysis of developments in the areas of e-money, contactless, mobile, online and prepaid cards.
Highlights
The Japanese payment market remains dominated by cash, with consumers using that payment form even for high value transactions. Despite this, credit cards are continuing to show positive levels of growth with a CAGR of 2.5% between 2004 and 2008. Pay now cards however remain almost exclusively used at ATMs, with use at the POS in active decline.
The competitive situation in Japan is in a state of flux as a result of new regulations restricting APRs and issuer margins. Acquisitions and mergers are currently running high as the industry restructures itself. Despite this, the market remains dominated by JCB, who hold a 34% share of the market, a full 20% more than its nearest competitor.
Contactless, mobile, and prepaid payments are at an advanced state of development in Japan in the form of e-payments, typically on a contactless card or on a mobile phone handset. A large proportion of the market also holds transport ticketing functionality. E-money has gone truly mainstream with over 100 million cards in issue.
Reasons to Purchase
- Learn how payment cards in Japan work, and how they have developed over the past five years.
- Understand recent developments in Japanese payments in terms of consolidation, new entrants and product/technology innovations.
- Plan your future strategy effectively with Datamonitor’s five year forecasts across all product categories.
Table of Content
OVERVIEW
Catalyst
Summary
Executive Summary
Sizing and Forecasting the Payment Card Market in Japan
Competitor and product developments in Japan
Contactless Mobile Online and Prepaid Payments
Table of Contents
Table of Figures
Table of Tables
Sizing and Forecasting the Payment Card Market in Japan
Overview
Structure of the Japanese payment cards market
Demand for debit is weak, partly due to the structure of credit repayments
Key macroeconomic and consumer data
Macro-economic trends and performance
GDP
Unemployment
Real GDP growth
Inflation
Demographic and consumer trends
Regulatory environment
The payments market is regulated by the Japanese Financial Services Authority
Credit card issuers have always faced heavy restrictions on lending and borrowing rates
The revised Money Lending Business Law became fully enacted in June 2010
The consumer credit market is experiencing dramatic shifts as a result of the new law
Prepaid cards are also affected by tight regulations
Sizing the payment card market in Japan
Size and performance of the payment card market
Penetration of payment cards
Number of payment cards in issue by type
Number of payment card transactions
Value of payment card transactions
Trends in payment card use compared to other countries
Credit card balances outstanding, revolve rates, usage and repayment behavior
ATM and POS terminal numbers
Competitor and Product Developments in Japan
Overview
Profiles of key Japanese players
JCB
Sumitomo Mitsui Financial Group
Mitsubishi UFJ Financial Group
Credit Saison
Aeon Credit Service
Rakuten
Western players
Card issuer market shares and performance
Credit card market shares
Number of credit cards in issue by brand
Number of transactions by brand
Value of transactions by brand
Balances outstanding and card repayment rates by brand
Charge and deferred-debit card market shares
Product design and issuer strategy in Japan
Credit card product strategy
Card product features by brand
Usage trends by brand
Leading revolving credit products and price points
Leading loyalty programmes
Card scheme market shares and developments
Major card scheme developments
Pay now card scheme shares
Number of cards in issue
Value of transactions
Revolving credit card scheme shares
Number of cards in issue
Value of transactions
Charge and deferred-debit card scheme shares
Number of cards in issue
Value of transactions
Forecasting the payment card market in Japan
Forecasting the pay now card market
Forecasting the revolving credit card market
Forecasting the charge and deferred-debit card market
Contactless, Mobile, Online and Prepaid Payments
Overview
Alternative payments are now mainstream
Japan has the most advanced e-money market in the world
e-money can be used on cards or phones
The majority of consumers now use e-money
There were 105 million e-money cards in issue by March 2009
Transaction values and volumes are also rising as consumers spend more using e-money
The majority of e-money transactions are for less than JPY1,000
Most e-money re-loads are for a value between JPY1,000 to JPY5,000
Although characterized by a variety of players, e-money is dominated by a select few firms
Branding remains a critical feature of the e-money market
Transport related cards hold a regional presence
Suica leads the market for e-money, with a 30.3% share of the market in H1 2009
Convenience is the primary driver of e-money use in Japan
Mobile payments remain niche in Japan
NTT DoCoMo’s success in mobile has been driven by its effective domestic monopoly
Mobile players are focusing on incentivising use
FeliCa’s dominant position may be a drawback
Online spending remains relatively low in relation to Japan’s online presence
30.2% of all online shopping in Japan is for airline tickets and hotels
Credit and debit use online in Japan are at the extremes when compared to other markets
Japan holds several lessons for other regions
A sense of convenience is critical
Technology is not enough
Partnerships are essential to gaining mass acceptance
Appendix
Supplementary data
Definitions
AAGR
Affinity card
CAGR
Co-branded card
Credit card
Deferred-debit and charge card
EMV
EPC
ePurse
Merchant service charge
Pay now cards
POS terminal
Private-label cards
Methodology
Cards and payments database
Financial Services Consumer Insight is new to our offering, providing new and valuable insight
Forecasting methodology
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
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Related Reports:
Payment Card Competitor Tracker: May 2010
Payment Card Competitor Tracker: June 2010
Payment Card Competitor Tracker: April 2010
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