Photographic Equipment Sales via Key Retail Formats in Norway to 2013

Photographic Equipment Sales via Key Retail Formats in Norway to 2013

Introduction

Datamonitor’s 'Photographic Equipment Sales via Key Retail Formats in Norway to 2013' databook provides market value data for three key market segments and eight key retail distribution channels. It focuses on data and analysis of market revenues and segmentation. It also provides historic and forecast data, as well as a comparison against the top five countries in the market.
Scope

• Photographic Equipment retail sales revenues and analysis from 2003 to 2008 and forecast values up to 2013
• Market value of three categories: camcorders,cameras and, photographic equipment and optical instruments
• Current and forecast analysis of sales via major retail channels in the photographic equipment industry as well as its sub-categories

Highlights

• Photographic Equipment retail sales in Norway increased at a compound annual growth rate of 6.7% between 2003 and 2008.
• Cameras sales led the photographic equipment market with a share of 66.1% in 2008. Specialist electricals and electronics retailers were the leading retail format for cameras in 2008.

Reasons to Purchase

• Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales
• Develop business strategies by understanding the quantitative trends within the photographic equipment market in Norway
• Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
PHOTOGRAPHIC EQUIPMENT RETAIL SALES OVERVIEW 6
Photographic equipment retail market definition 6
Photographic equipment sales overview 7
Photographic equipment retail sales value, 2003–08 8
Photographic equipment retail sales value, 2008–13 9
PHOTOGRAPHIC EQUIPMENT MARKET SEGMENTATION 10
Market sales analysis by category, 2003–08 10
Market sales analysis by category, 2008–13 13
PHOTOGRAPHIC EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 16
Retail format definitions 16
Photographic equipment sales analysis by key retail formats, overview 19
Photographic equipment sales analysis by key retail formats, 2003–08 20
Photographic equipment sales analysis by key retail formats, 2008–13 21
CAMCORDERS SALES ANALYSIS BY KEY RETAIL FORMATS 22
Camcorders sales analysis by key retail formats, overview 22
Camcorders sales analysis by key retail formats, 2003–08 23
Camcorders sales analysis by key retail formats, 2008–13 24
CAMERAS SALES ANALYSIS BY KEY RETAIL FORMATS 25
Cameras sales analysis by key retail formats, overview 25
Cameras sales analysis by key retail formats, 2003–08 26
Cameras sales analysis by key retail formats, 2008–13 27
PHOTOGRAPHIC EQUIPMENT AND OPTICAL INSTRUMENTS SALES ANALYSIS BY KEY RETAIL FORMATS 28
Photographic equipment and optical Instruments sales analysis by key retail formats, overview 28
Photographic equipment and optical instruments sales analysis by key retail formats, 2003–08 29
Photographic equipment and optical instruments sales analysis by key retail formats, 2008–13 30
PHOTOGRAPHIC EQUIPMENT RETAIL SALES – COUNTRY COMPARISON 31
Photographic equipment retail sales value of top five countries, 2003–13 31
APPENDIX 33
Methodology 33
Related research 34
Datamonitor consulting 34
Disclaimer 34


LIST OF FIGURES
Figure 1: Sales of photographic equipment in Norway, value ($m), 2003–13 7
Figure 2: Sales of photographic equipment in Norway, value ($m), 2003–08 8
Figure 3: Forecast sales of photographic equipment in Norway, value ($m), 2008–13 9
Figure 4: Sales of photographic equipment in Norway, value break down by category ($m), 2003–08 10
Figure 5: Sales of photographic equipment in Norway, value break down by category (%), 2008 12
Figure 6: Forecast sales of photographic equipment in Norway, value break down by category ($m), 2008–13 13
Figure 7: Sales of photographic equipment in Norway, value break down by category (%), 2013 15
Figure 8: Photographic equipment, Norway, revenue split by key retail formats (%), 2008 19
Figure 9: Camcorders, Norway, revenue split by key retail formats (%), 2008 22
Figure 10: Cameras, Norway, revenue split by key retail formats (%), 2008 25
Figure 11: Photographic equipment and optical instruments, Norway, revenue split by key retail formats (%), 2008 28
Figure 12: Photographic equipment, growth comparison (value $m), top five countries 31


LIST OF TABLES
Table 1: Photographic equipment retail market definition 6
Table 2: Sales of photographic equipment in Norway, value ($m), 2003–13 7
Table 3: Sales of photographic equipment in Norway, value ($m and NOKm), 2003–08 8
Table 4: Forecast sales of photographic equipment in Norway, value ($m and NOKm), 2008–13 9
Table 5: Sales of photographic equipment in Norway, value break down by category ($m), 2003–08 11
Table 6: Forecast sales of photographic equipment in Norway, value break down by category ($m), 2008–13 14
Table 7: (Part 1) Retail format definitions 16
Table 8: (Part 2) Retail format definitions 17
Table 9: (Part 3) Retail format definitions 18
Table 10: Photographic equipment, Norway, revenues split by key retail formats ($m), 2003–08 20
Table 11: Photographic equipment forecast, Norway, revenues split by key retail formats ($m), 2008–13 21
Table 12: Camcorders, Norway, revenues split by key retail formats ($m), 2003–08 23
Table 13: Camcorders forecast, Norway, revenues split by key retail formats ($m), 2008–13 24
Table 14: Cameras, Norway, revenues split by key retail formats ($m), 2003–08 26
Table 15: Cameras forecast, Norway, revenues split by key retail formats ($m), 2008–13 27
Table 16: Photographic equipment and optical instruments, Norway, revenues split by key retail formats ($m), 2003–08 29
Table 17: Photographic equipment and optical instruments forecast, Norway, revenues split by key retail formats ($m), 2008–13 30
Table 18: Global photographic equipment market split (value $m), top five countries 32