Introduction
Datamonitor’s 'Sports Equipment Sales via Key Retail Formats in Norway to 2013' databook provides market value data for seven key market segments and eight key retail distribution channels. It focuses on data and analysis of market revenues and segmentation. It also provides historic and forecast data, as well as a comparison against the top five countries in the market.
Scope
Datamonitor’s 'Sports Equipment Sales via Key Retail Formats in Norway to 2013' databook provides market value data for seven key market segments and eight key retail distribution channels. It focuses on data and analysis of market revenues and segmentation. It also provides historic and forecast data, as well as a comparison against the top five countries in the market.
Scope
- Sports Equipment retail sales revenues and analysis from 2003 to 2008 and forecast values up to 2013
- Market value of seven categories : ball sports , adventure sports , fitness , golf , racket sports , winter sports , and other sports equipment
- Current and forecast analysis of sales via major retail channels in the sports equipment industry as well as its sub-categories
- Sports Equipment retail sales in Norway increased at a compound annual growth rate of 0.3% between 2003 and 2008.
- Golf equipment sales led the sports equipment market with a share of 33.6% in 2008. Other specialists were the leading retail format for golf equipment in 2008.
- Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales
- Develop business strategies by understanding the quantitative trends within the sports equipment market in Norway
- Understand the future direction of the market with reliable historical data and full five year forecasting
TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
SPORTS EQUIPMENT RETAIL SALES OVERVIEW 7
Sports equipment retail market definition 7
Sports equipment sales overview 8
Sports equipment retail sales value, 2003–08 9
Sports equipment retail sales value, 2008–13 10
SPORTS EQUIPMENT MARKET SEGMENTATION 11
Market sales analysis by category, 2003–08 11
Market sales analysis by category, 2008–13 14
SPORTS EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 17
Retail format definitions 17
Sports equipment sales analysis by key retail formats, overview 20
Sports equipment sales analysis by key retail formats, 2003–08 21
Sports equipment sales analysis by key retail formats, 2008–13 22
ADVENTURE SPORTS EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 23
Adventure sports equipment sales analysis by key retail formats, overview 23
Adventure sports equipment sales analysis by key retail formats, 2003–08 24
Adventure sports equipment sales analysis by key retail formats, 2008–13 25
BALL SPORTS EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 26
Ball sports equipment sales analysis by key retail formats, overview 26
Ball sports equipment sales analysis by key retail formats, 2003–08 27
Ball sports equipment sales analysis by key retail formats, 2008–13 28
FITNESS EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 29
Fitness equipment sales analysis by key retail formats, overview 29
Fitness equipment sales analysis by key retail formats, 2003–08 30
Fitness equipment sales analysis by key retail formats, 2008–13 31
GOLF EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 32
Golf equipment sales analysis by key retail formats, overview 32
Golf equipment sales analysis by key retail formats, 2003–08 33
Golf equipment sales analysis by key retail formats, 2008–13 34
RACKET SPORTS EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 35
Racket sports equipment sales analysis by key retail formats, overview 35
Racket sports equipment sales analysis by key retail formats, 2003–08 36
Racket sports equipment sales analysis by key retail formats, 2008–13 37
WINTER SPORTS EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 38
Winter sports equipment sales analysis by key retail formats, overview 38
Winter sports equipment sales analysis by key retail formats, 2003–08 39
Winter sports equipment sales analysis by key retail formats, 2008–13 40
OTHER SPORTS EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 41
Other sports equipment sales analysis by key retail formats, overview 41
Other sports equipment sales analysis by key retail formats, 2003–08 42
Other sports equipment sales analysis by key retail formats, 2008–13 43
SPORTS EQUIPMENT RETAIL SALES – COUNTRY COMPARISON 44
Sports equipment retail sales value of top five countries, 2003–13 44
APPENDIX 46
Methodology 46
Related research 47
Datamonitor consulting 47
Disclaimer 47
LIST OF FIGURES
Figure 1: Sales of sports equipment in Norway, value ($m), 2003–13 8
Figure 2: Sales of sports equipment in Norway, value ($m), 2003–08 9
Figure 3: Forecast sales of sports equipment in Norway, value ($m), 2008–13 10
Figure 4: Sales of sports equipment in Norway, value break down by category ($m), 2003–08 11
Figure 5: Sales of sports equipment in Norway, value break down by category (%), 2008 13
Figure 6: Forecast sales of sports equipment in Norway, value break down by category ($m), 2008–13 14
Figure 7: Sales of sports equipment in Norway, value break down by category (%), 2013 16
Figure 8: Sports equipment, Norway, revenue split by key retail formats (%), 2008 20
Figure 9: Adventure sports equipment, Norway, revenue split by key retail formats (%), 2008 23
Figure 10: Ball sports equipment, Norway, revenue split by key retail formats (%), 2008 26
Figure 11: Fitness equipment, Norway, revenue split by key retail formats (%), 2008 29
Figure 12: Golf equipment, Norway, revenue split by key retail formats (%), 2008 32
Figure 13: Racket sports equipment, Norway, revenue split by key retail formats (%), 2008 35
Figure 14: Winter sports equipment, Norway, revenue split by key retail formats (%), 2008 38
Figure 15: Other sports equipment, Norway, revenue split by key retail formats (%), 2008 41
Figure 16: Sports equipment, growth comparison (value $m), top five countries 44
LIST OF TABLES
Table 1: Sports equipment retail market definition 7
Table 2: Sales of sports equipment in Norway, value ($m), 2003–13 8
Table 3: Sales of sports equipment in Norway, value ($m and NOKm), 2003–08 9
Table 4: Forecast sales of sports equipment in Norway, value ($m and NOKm), 2008–13 10
Table 5: Sales of sports equipment in Norway, value break down by category ($m), 2003–08 12
Table 6: Forecast sales of sports equipment in Norway, value break down by category ($m), 2008–13 15
Table 7: (Part 1) Retail format definitions 17
Table 8: (Part 2) Retail format definitions 18
Table 9: (Part 3) Retail format definitions 19
Table 10: Sports equipment, Norway, revenues split by key retail formats ($m), 2003–08 21
Table 11: Sports equipment forecast, Norway, revenues split by key retail formats ($m), 2008–13 22
Table 12: Adventure sports equipment, Norway, revenues split by key retail formats ($m), 2003–08 24
Table 13: Adventure sports equipment forecast, Norway, revenues split by key retail formats ($m), 2008–13 25
Table 14: Ball sports equipment, Norway, revenues split by key retail formats ($m), 2003–08 27
Table 15: Ball sports equipment forecast, Norway, revenues split by key retail formats ($m), 2008–13 28
Table 16: Fitness equipment, Norway, revenues split by key retail formats ($m), 2003–08 30
Table 17: Fitness equipment forecast, Norway, revenues split by key retail formats ($m), 2008–13 31
Table 18: Golf equipment, Norway, revenues split by key retail formats ($m), 2003–08 33
Table 19: Golf equipment forecast, Norway, revenues split by key retail formats ($m), 2008–13 34
Table 20: Racket sports equipment, Norway, revenues split by key retail formats ($m), 2003–08 36
Table 21: Racket sports equipment forecast, Norway, revenues split by key retail formats ($m), 2008–13 37
Table 22: Winter sports equipment, Norway, revenues split by key retail formats ($m), 2003–08 39
Table 23: Winter sports equipment forecast, Norway, revenues split by key retail formats ($m), 2008–13 40
Table 24: Other sports equipment, Norway, revenues split by key retail formats ($m), 2003–08 42
Table 25: Other sports equipment forecast, Norway, revenues split by key retail formats ($m), 2008–13 43
Table 26: Global sports equipment market split (value $m), top five countries 45
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
SPORTS EQUIPMENT RETAIL SALES OVERVIEW 7
Sports equipment retail market definition 7
Sports equipment sales overview 8
Sports equipment retail sales value, 2003–08 9
Sports equipment retail sales value, 2008–13 10
SPORTS EQUIPMENT MARKET SEGMENTATION 11
Market sales analysis by category, 2003–08 11
Market sales analysis by category, 2008–13 14
SPORTS EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 17
Retail format definitions 17
Sports equipment sales analysis by key retail formats, overview 20
Sports equipment sales analysis by key retail formats, 2003–08 21
Sports equipment sales analysis by key retail formats, 2008–13 22
ADVENTURE SPORTS EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 23
Adventure sports equipment sales analysis by key retail formats, overview 23
Adventure sports equipment sales analysis by key retail formats, 2003–08 24
Adventure sports equipment sales analysis by key retail formats, 2008–13 25
BALL SPORTS EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 26
Ball sports equipment sales analysis by key retail formats, overview 26
Ball sports equipment sales analysis by key retail formats, 2003–08 27
Ball sports equipment sales analysis by key retail formats, 2008–13 28
FITNESS EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 29
Fitness equipment sales analysis by key retail formats, overview 29
Fitness equipment sales analysis by key retail formats, 2003–08 30
Fitness equipment sales analysis by key retail formats, 2008–13 31
GOLF EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 32
Golf equipment sales analysis by key retail formats, overview 32
Golf equipment sales analysis by key retail formats, 2003–08 33
Golf equipment sales analysis by key retail formats, 2008–13 34
RACKET SPORTS EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 35
Racket sports equipment sales analysis by key retail formats, overview 35
Racket sports equipment sales analysis by key retail formats, 2003–08 36
Racket sports equipment sales analysis by key retail formats, 2008–13 37
WINTER SPORTS EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 38
Winter sports equipment sales analysis by key retail formats, overview 38
Winter sports equipment sales analysis by key retail formats, 2003–08 39
Winter sports equipment sales analysis by key retail formats, 2008–13 40
OTHER SPORTS EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 41
Other sports equipment sales analysis by key retail formats, overview 41
Other sports equipment sales analysis by key retail formats, 2003–08 42
Other sports equipment sales analysis by key retail formats, 2008–13 43
SPORTS EQUIPMENT RETAIL SALES – COUNTRY COMPARISON 44
Sports equipment retail sales value of top five countries, 2003–13 44
APPENDIX 46
Methodology 46
Related research 47
Datamonitor consulting 47
Disclaimer 47
LIST OF FIGURES
Figure 1: Sales of sports equipment in Norway, value ($m), 2003–13 8
Figure 2: Sales of sports equipment in Norway, value ($m), 2003–08 9
Figure 3: Forecast sales of sports equipment in Norway, value ($m), 2008–13 10
Figure 4: Sales of sports equipment in Norway, value break down by category ($m), 2003–08 11
Figure 5: Sales of sports equipment in Norway, value break down by category (%), 2008 13
Figure 6: Forecast sales of sports equipment in Norway, value break down by category ($m), 2008–13 14
Figure 7: Sales of sports equipment in Norway, value break down by category (%), 2013 16
Figure 8: Sports equipment, Norway, revenue split by key retail formats (%), 2008 20
Figure 9: Adventure sports equipment, Norway, revenue split by key retail formats (%), 2008 23
Figure 10: Ball sports equipment, Norway, revenue split by key retail formats (%), 2008 26
Figure 11: Fitness equipment, Norway, revenue split by key retail formats (%), 2008 29
Figure 12: Golf equipment, Norway, revenue split by key retail formats (%), 2008 32
Figure 13: Racket sports equipment, Norway, revenue split by key retail formats (%), 2008 35
Figure 14: Winter sports equipment, Norway, revenue split by key retail formats (%), 2008 38
Figure 15: Other sports equipment, Norway, revenue split by key retail formats (%), 2008 41
Figure 16: Sports equipment, growth comparison (value $m), top five countries 44
LIST OF TABLES
Table 1: Sports equipment retail market definition 7
Table 2: Sales of sports equipment in Norway, value ($m), 2003–13 8
Table 3: Sales of sports equipment in Norway, value ($m and NOKm), 2003–08 9
Table 4: Forecast sales of sports equipment in Norway, value ($m and NOKm), 2008–13 10
Table 5: Sales of sports equipment in Norway, value break down by category ($m), 2003–08 12
Table 6: Forecast sales of sports equipment in Norway, value break down by category ($m), 2008–13 15
Table 7: (Part 1) Retail format definitions 17
Table 8: (Part 2) Retail format definitions 18
Table 9: (Part 3) Retail format definitions 19
Table 10: Sports equipment, Norway, revenues split by key retail formats ($m), 2003–08 21
Table 11: Sports equipment forecast, Norway, revenues split by key retail formats ($m), 2008–13 22
Table 12: Adventure sports equipment, Norway, revenues split by key retail formats ($m), 2003–08 24
Table 13: Adventure sports equipment forecast, Norway, revenues split by key retail formats ($m), 2008–13 25
Table 14: Ball sports equipment, Norway, revenues split by key retail formats ($m), 2003–08 27
Table 15: Ball sports equipment forecast, Norway, revenues split by key retail formats ($m), 2008–13 28
Table 16: Fitness equipment, Norway, revenues split by key retail formats ($m), 2003–08 30
Table 17: Fitness equipment forecast, Norway, revenues split by key retail formats ($m), 2008–13 31
Table 18: Golf equipment, Norway, revenues split by key retail formats ($m), 2003–08 33
Table 19: Golf equipment forecast, Norway, revenues split by key retail formats ($m), 2008–13 34
Table 20: Racket sports equipment, Norway, revenues split by key retail formats ($m), 2003–08 36
Table 21: Racket sports equipment forecast, Norway, revenues split by key retail formats ($m), 2008–13 37
Table 22: Winter sports equipment, Norway, revenues split by key retail formats ($m), 2003–08 39
Table 23: Winter sports equipment forecast, Norway, revenues split by key retail formats ($m), 2008–13 40
Table 24: Other sports equipment, Norway, revenues split by key retail formats ($m), 2003–08 42
Table 25: Other sports equipment forecast, Norway, revenues split by key retail formats ($m), 2008–13 43
Table 26: Global sports equipment market split (value $m), top five countries 45
