Look Towards A New Future

Feb 29, 2012

Alcoholic Drinks Market in Taiwan

In 2011, most product categories in the alcoholic drinks market in Taiwan experienced positive growth due to better local economic performance. In addition, rising consumer expenditure also encouraged market players and brands to launch new alcoholic drinks products in the premium segment to capture this market demand.

Less impact from legislation and taxation
Driving after the consumption of alcohol is not an accepted practice in Taiwan. The impact of government actions towards alcoholic drinks was a minor factor influencing the alcoholic drinks market in 2011. Market players are familiar with operating within the strictly regulated environment. In addition, recent tax reforms that reduced the price of rice wine prices are not expected to be repeated. Therefore taxation will not be an influential factor in the alcoholic drinks market over the forecast period.

Segmentation trends among distribution channels
Food/drink/tobacco specialists continue to decline in off-trade alcoholic drinks distribution. Over the review period, sales through convenience stores, supermarkets, and hypermarkets gradually increased. Since drinking at home has become more popular in Taiwan, most consumers purchase alcoholic drinks together with their family grocery shopping. In view of this trend, most food/drink/tobacco specialists differentiated themselves by offering more additional services such as product advice and/or enthusiast gatherings/tasting events to remain competitive.

Domestic brands lead, international brands enjoy strong specialist presence
In Taiwan, domestic brands strongly lead in various product categories of the alcoholic drinks market in 2011. Leading brands from players such as Taiwan Tobacco & Liquor Corp and Kinmen Kaoliang Liquor Inc performed well in the market. On the other hand, international bands with strong presences in Taiwan are specialised in certain categories such as whiskies, wine, RTDs/high-strength premixes, and vodka. In Taiwan, there are many importers and distributors, but it is difficult for most of these market players to compete with leading manufacturers and brands.

Taiwan Alcoholic Drinks Market

Published: February 2012
Price:  US$ 1900             

The Alcoholic Drinks in Taiwan market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Alcoholic Drinks in Taiwan?
  • What are the major brands in Taiwan?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?
Why buy this report?
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions